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How We Helped a Personal Injury Law Firm in Louisiana Increase Conversions by 79% and Decrease Cost Per Conversions by 22% in 4 Months

Client Overview

Sean Regan Law - A personal injury law firm based in Mississippi specializing in car accident cases, construction accidents, and general personal injury claims.

The Challenge

(October 2024)
Sean Regan Law faced several critical issues with their Google Ads campaigns:

Fragmented Campaign Structure: Multiple overlapping campaigns targeting similar keywords

High Cost Per Conversion: $675 average cost per lead in October 2024

Low Conversion Volume: Only 39 conversions despite spending $26,322

Poor Click-Through Rate: 4.9% CTR indicating ad relevancy issues

No Clear Strategy: Running 7+ different car accident campaigns simultaneously

The Solution

(November 2024 - January 2025)
Fuel Results implemented a comprehensive campaign optimization strategy:
Campaign Consolidation

Paused underperforming campaigns and consolidated budget into high-performing campaigns

Focused on 3 core campaigns: Local Services Ads, Branded Search, and one optimized Car Accident campaign

Strategic Budget Reallocation

Shifted budget from scattered campaigns to proven performers

Increased investment in campaigns showing positive ROAS signals

Performance Optimization

Refined ad copy to improve CTR and Quality Score

Implemented negative keywords to reduce wasted spend

Optimized bidding strategies for conversion volume

The Results 

Monthly Performance Progression:
October 2024 (Baseline)
Spend:

$26,322

Conversions::

39

Cost per Conversion:

$675

CTR:

4.9%

November 2024
Spend:

$21,745 (-17%)

Conversions::

43 (+10%)

Cost per Conversion:

$506 (-25%)

CTR:

4.0%

December 2024
Spend:

$30,760 (+17%)

Conversions::

61 (+56%)

Cost per Conversion:

$504 (-25%)

CTR:

2.9%

January 2025
Spend:

$36,821 (+40%)

Conversions::

70 (+79%)

Cost per Conversion:

$526 (-22%)

CTR:

3.2%

Monthly Performance Progression:
Increase in Conversions

79% (39 → 70 monthly conversions)

Reduction in Cost per Conversion

22% ($675 → $526)

Budget Scale

40% with positive returns

Increase in All Conversions

2.5x (49 → 95 including phone calls)

Strategic Insights

What Worked:

Campaign Simplification: Reducing from 17 campaigns to 3 focused campaigns eliminated budget waste and improved management efficiency

Local Services Ads Integration: The LSA campaign delivered consistent, cost-effective leads with high intent

Brand Protection: Maintaining an active branded campaign protected against competitor bidding

Data-Driven Decisions: Monthly optimization based on performance data rather than assumptions

Ongoing Optimizations:

Testing Performance Max campaigns for broader reach

Expanding successful ad copy variations

Implementing call-only campaigns for mobile traffic

Geographic bid adjustments based on case value data

My online presence has been transformed, and the leads coming in are not just higher in volume, but also of better quality. Derek is proactive, responsive, and incredibly professional. Whether it’s managing our SEO, ad campaigns, or content marketing, they handle it all with precision and care. Their efforts have directly contributed to my firm's success, and I am grateful for their ongoing support
I cannot say enough great things about Fuel Results! From the moment I partnered with them, my personal injury practice has seen tremendous growth in both client inquiries, overall brand visibility, and signing up quality leads. Derek and his team took the time to understand my firm's specific needs and crafted a localized marketing strategy that has truly exceeded my expectations.

If you’re looking for a marketing firm that truly understands how to grow a personal injury law firm, look no further than Derek and Fuel Results.
They are the best in the business!

Sean Regan, Founding Attorney

The Bottom Line

By focusing on campaign consolidation, strategic budget allocation, and continuous optimization, Sean Regan Law achieved a 79% increase in qualified leads while reducing their cost per acquisition by 22%. This transformation demonstrates the power of strategic campaign management over scattered, unfocused advertising efforts.

Let’s build a lead machine that works while you work.Contact Fuel Results to discover how we can create your custom lead generation machine.
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Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.

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