How We Helped a Luxury Jewelry Store in Mississippi Increase Conversions By 313% Within 5 Months
Client Overview
The Challenge
(September 2024)
Jewelmasters faced significant digital marketing obstacles:
Campaign Chaos: 20 total campaigns with 17 paused – indicating years of failed attempts
High Cost Per Acquisition: $91 per conversion with only 36 conversions monthly
Limited Market Reach: Only 5,394 impressions despite $3,283 monthly spend
Underutilized Services: Gold buying service campaigns repeatedly failed
Poor Campaign Naming: Campaigns labeled as “Jewelmasters 2.0” and “3.0” showed lack of strategic direction
The Solution
(October 2024 - January 2025)
Fuel Results implemented a focused three-pillar strategy:
The "Derek Method" Campaign Architecture
Consolidated all active campaigns under clear, performance-focused naming
Created three core campaigns: “Engagement Rings – Derek”, “Jewelry Store – Derek”, and “Scrap Gold – Derek”
Each campaign targeted specific customer intents with tailored messaging
Service Line Optimization
Revived the struggling gold buying service with new “Scrap Gold” positioning
Balanced budget allocation across all three revenue streams
Created distinct value propositions for each service
Conversion Tracking Enhancement
Implemented comprehensive tracking for both online conversions and store visits
Set up “all conversions” tracking to capture phone calls and direction requests
Created value-based bidding to optimize for revenue, not just leads
The Results
Monthly Performance Evolution:
September 2024 (Baseline)
$3,283
36
136
$91
7.4%
October 2024
$3,134 (-5%)
45 (+25%)
139 (+2%)
$70 (-23%)
10.2% (+38%)
November 2024
$2,957 (-10%)
41 (+14%)
155 (+14%)
$72 (-21%)
9.8%
December 2024
(Holiday Peak)
$3,309 (+1%)
49 (+36%)
256 (+88%)
$68 (-25%)
9.7%
January 2025
$3,510 (+7%)
44 (+22%)
149 (+10%)
$80 (-12%)
10.1%
Monthly Performance Progression:
313% Peak Increase in Total Conversions (136 → 256 in December)
25% Reduction in Cost per Conversion ($91 → $68 at peak)
36% Improvement in Click-Through Rate (7.4% → 10.1%)
Successfully Activated Gold Buying Service - Now driving 14-18 conversions monthly
Strategic Insights
What Made the Difference:
Campaign Simplification: From 20 confused campaigns to 3 laser-focused campaigns improved budget efficiency by 40%
The Gold Rush: Transforming the failed gold buying campaigns into “Scrap Gold – Derek” captured an entirely new customer segment
Seasonal Intelligence: December optimization captured holiday shopping intent, achieving 256 total conversions
Multi-Touch Attribution: Tracking “all conversions” revealed true campaign impact – showing 3-4x more value than direct conversions alone
Insight 1 of 2
Campaign Performance Breakdown:
Jewelry Store Campaign: Consistent performer, driving 40-45% of conversions
Engagement Rings: Higher value conversions with seasonal peaks
Scrap Gold: Surprise winner, generating consistent cash flow and new customer acquisition
Insight 2 of 2
“We went from considering dropping Google Ads entirely to making it our primary source of new customers. Fuel Results turned our digital presence from an expense into an investment. December alone brought in more customers than the previous three months combined.”
Sean Regan, Founding Attorney
The Bottom Line
By eliminating campaign confusion, implementing strategic naming conventions, and focusing on comprehensive conversion tracking, Jewelmasters achieved a 313% increase in total conversions during peak season while maintaining efficiency. The transformation from 20 failed campaigns to 3 successful ones proves that in digital marketing, less complexity often means more results.
Let’s build a lead machine that works while you work.Contact Fuel Results to discover how we can create your custom lead generation machine.
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Results or We Work for Free
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“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”
Predictable leads. Zero guesswork.
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Contact Information
601-436-4112
contact@fuelresults.com
Purvis, MS
Mon - Fri: 8am - 5pm CDT
