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How We Helped a Mississippi Truck Customization Shop Achieve 330% Growth in Top 10 Rankings and Capture #1 Search Rankings for Multiple Keywords in 3.5 Months

Client Overview

Custom Truck Concepts - A specialty automotive shop in Forrest County, Mississippi focused on custom 4×4 and truck upgrades. They provide everything from powder coating and lighting installations to suspension overhauls and premium audio systems, serving both off-road enthusiasts and commercial fleets. Prior to this SEO campaign, Fuel Results built their entire website from scratch, transforming a business that relied on local word-of-mouth into a digital powerhouse ready to capture online demand.

The Challenge

(November 2024)
Despite being a go-to shop for truck customization in their area, Custom Truck Concepts faced severe digital limitations:

Starting From Scratch: Brand new website with zero search engine authority

Minimal Visibility: Only 2.15% domain visibility in a high-demand market

Limited Rankings: Just 7 keywords in top 3 positions across all services

Missing Commercial Traffic: Not appearing for valuable fleet customization searches

Competitive Market: National chains and established shops dominating results

Untapped Demand: Missing thousands of monthly searches for truck modifications

The Solution

(November 20, 2024 - March 5, 2025)
Fuel Results implemented an aggressive SEO strategy targeting both enthusiast and commercial markets:
High-Intent Service Targeting

Focused on commercial queries: “commercial truck accessories” and fleet services

Targeted enthusiast searches: “truck lift kits” and “4×4 customization”

Created content for problem-solving queries: “suspension upgrades near me”

Optimized for brand-specific modifications: “F-150 lift kits”

On-Page Content Expansion

Built comprehensive service pages for each customization category

Created detailed guides on lift kit options and suspension types

Developed before/after galleries showcasing transformations

Added pricing calculators and customization configurators

Local Pack Domination

Implemented automotive-specific structured data

Optimized Google Business Profile with service categories

Added project photos and customer build showcases

Generated reviews from satisfied commercial clients

Authority Building Campaign

Secured listings in regional automotive directories

Built relationships with off-road clubs and forums

Created partnerships with parts manufacturers

Developed content for automotive blogs and publications

The Results 

(3.5-Month Transformation)

Funnel Performance Metrics

Domain Performance
Domain Visibility

2.15% → 6.46% (+4.31 percentage points)

Relative Growth

+200.5% improvement

Ranking Distribution Explosion
Top 3 Rankings

7 → 25 keywords (+257.1%)

Top 10 Rankings

10 → 43 keywords (+330.0%)

Top 20 Rankings

16 → 49 keywords (+206.3%)

Top 100 Rankings

42 → 77 keywords (+83.3%)

Standout Keyword Victories
“Commercial Truck Accessories”

Unranked → Position #1 (+99 positions)

“4×4 Vehicle Inventory”

Unranked → Position #1 (+99 positions)

“Truck Lift Kits”

Unranked → Position #2 (+98 positions)

“4×4 Installation Services”

Unranked → Position #2 (+98 positions)

Key Performance Achievements

18 New Top 3 Rankings in under 4 months

33 New First Page Rankings capturing buyer intent

#1 Rankings Achieved for primary commercial keywords

Strategic Insights

Insights

What Drove Explosive Growth:

Dual Market Approach: Targeting both enthusiasts and commercial fleets doubled the addressable market

Commercial Keyword Domination: Capturing #1 for “commercial truck accessories” opened an entirely new revenue stream

Service-Specific Pages: Creating dedicated pages for each modification type captured precise buyer intent

Visual Content Strategy: Before/after galleries and build showcases built trust and demonstrated expertise

Campaign Spotlight: "Gold & Silver Ad" Evolution

Technical Excellence

Site Architecture
Organized services by vehicle type and modification category
Page Speed
Optimized heavy image galleries for fast loading
Mobile Experience
Ensured customers could browse builds on any device
Local SEO
Dominated "truck customization near me" searches

The Bottom Line

Custom Truck Concepts’ remarkable transformation – from zero online presence to 330% growth in top 10 rankings in just 3.5 months – proves that specialized automotive businesses can dominate digital search. Starting with a website built from the ground up, they captured #1 rankings for high-value commercial keywords while maintaining their enthusiast audience. This positions them as the premier truck customization destination for both individual owners and commercial fleets across Mississippi.

Ready to own page one of Google? Let's build your custom SEO strategy so customers find you first, not your competitors.
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Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.

“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”

Luke Tylee, Owner, NiceTintz

“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”

Bradley Moore, Owner

“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”

Josh Hammons, Nurse Practicioner, Southern Surgery Bariatrics
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