How We Helped a Fort Wayne Gym Achieve 213% Growth in Top 3 Rankings in Just 26 Days
Client Overview
The Challenge
(May 2025)
Velocity HDO faced significant visibility challenges in a competitive local fitness market:
Low Search Visibility: Only 33.76% domain visibility limiting organic reach
Minimal Top Rankings: Just 15 keywords ranking in top 3 positions
Missing Local Intent: Not appearing for critical “near me” searches
Competitive Disadvantage: Large gym chains dominating local search results
Limited Geographic Reach: Invisible for searches outside immediate neighborhood
The Solution
(May 18 - June 12, 2025)
Fuel Results implemented an aggressive local SEO sprint focusing on four strategic pillars:
Local-Intent Targeting
Identified and optimized for high-value “near me” queries
Created location-specific content for “gyms near me” and “personal trainer near me”
Mapped search intent to specific service offerings
Developed neighborhood-specific landing pages
High-Intent Keyword Targeting
Complete revamp of all service pages with local modifiers
Created city-specific landing pages for Fort Wayne neighborhoods
Optimized title tags, meta descriptions, and headers for local intent
Enhanced internal linking structure to boost page authority
Local Pack Domination
Implemented comprehensive structured data markup
Optimized Google Business Profile with complete information
Added service-specific attributes and Q&A sections
Encouraged and responded to customer reviews
Authority Building Campaign
Secured local citations from Fort Wayne business directories
Built high-relevance fitness and health backlinks
Created partnerships with local wellness businesses
Developed community-focused content strategy
The Results
(26-Day Transformation)
Funnel Performance Metrics
Domain Performance
33.76% → 41.95% (+8.19 percentage points)
+24.3% improvement
Ranking Distribution Explosion
15 → 47 keywords (+213.3%)
19 → 52 keywords (+173.7%)
29 → 57 keywords (+110.3%)
41 → 65 keywords (+78.0%)
Standout Keyword Victories
Unranked → Position #54 (+99 positions)
Unranked → Position #100 (+99 positions)
Unranked → Position #56 (+99 positions)
Key Performance Achievements
32 New Top 3 Rankings in less than 4 weeks
33 New First Page Rankings capturing prime visibility
Triple-Digit Position Gains for money keywords
Strategic Insights
Insights
What Drove Rapid Success:
Hyper-Local Focus: By targeting specific “near me” queries, Velocity HDO captured high-intent searchers ready to join a gym
Speed of Implementation: Executing all optimizations within a concentrated timeframe created compounding ranking signals
Local Pack Strategy: Optimizing for Google’s local 3-pack multiplied visibility beyond traditional organic rankings
Intent Matching: Aligning content with exactly how Fort Wayne residents search for fitness services
Campaign Spotlight: "Gold & Silver Ad" Evolution
Technical Excellence
Page Speed
Mobile Optimization
Schema Implementation
Citation Consistency
The Bottom Line
Velocity HDO’s remarkable 26-day transformation proves that focused local SEO can deliver explosive results. By concentrating on hyper-local search intent, overhauling on-page content, and securing authoritative local links, they achieved a 213% increase in top 3 rankings. This massive visibility gain positions them to dominate Fort Wayne’s competitive fitness market and drive sustained member growth.
Let’s build a lead machine that works while you work.Contact Fuel Results to discover how we can create your custom lead generation machine.
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Results or We Work for Free
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Results or We Work for Free
No Lock-In Contracts
Complete Transparency
“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”
“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”
“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”
Predictable leads. Zero guesswork.
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Contact Information
601-436-4112
contact@fuelresults.com
Purvis, MS
Mon - Fri: 8am - 5pm CDT
