How We Helped a Memphis Logistics Firm Achieve 2,000% Growth in Top 3 Rankings and Dominate Enterprise Search Terms in 18 Months
Client Overview
The Challenge
(December 2023)
Despite decades of industry expertise and blue-chip clients, Hatfield & Associates was virtually invisible online:
Near-Zero Visibility: Only 0.74% domain visibility in a multi-billion dollar market
Single Ranking: Just 1 keyword in top 3 positions across all services
Enterprise Disconnect: Not appearing for high-value B2B logistics searches
Lost Opportunities: Missing RFPs from companies searching for freight audit services
Competitive Disadvantage: Larger consulting firms dominating digital presence
No Digital Foundation: Starting from scratch with a brand-new website
The Solution
(December 6, 2023 - June 12, 2025)
High-Intent Enterprise Keyword Targeting
High-Intent Enterprise Keyword Targeting
Focused on C-suite search terms: “freight spend analysis” and “transportation cost reduction”
Targeted specific services: “LTL pricing,” “logistics claims management,” “supply chain benchmarking”
Created content for problem-based queries: “reduce shipping costs enterprise”
Optimized for industry-specific terminology and acronyms
Content Depth & Thought Leadership
Developed comprehensive service pages with ROI calculators
Created detailed process breakdowns showing audit methodologies
Published enterprise case studies with permission (anonymized results)
Built resource library with whitepapers and industry reports
Technical Excellence & Structured Data
Implemented lightning-fast page speeds for enterprise users
Created sophisticated schema markup for B2B services
Built intuitive site architecture for complex service offerings
Optimized for enterprise security requirements and accessibility
Industry Authority Building
Secured features in Journal of Commerce and Transport Topics
Built relationships with supply chain publications
Created partnerships with logistics associations
Developed expert content for industry directories
The Results
(18-Month Transformation)
Domain Performance
33.76% → 41.95% (+8.19 percentage points)
+24.3% improvement
Ranking Distribution Explosion
1 → 21 keywords (+2,000%)
2 → 32 keywords (+1,500%)
3 → 51 keywords (+1,600%)
19 → 86 keywords (+352.6%)
Enterprise Keyword Domination
Unranked → Position #1 (+99 positions)
Position #10 → Position #1 (+9 positions)
Unranked → Position #1 (+99 positions)
Unranked → Position #1 (+99 positions)
Key Performance Achievements
20 New Top 3 Rankings for enterprise search terms
#1 Rankings Achieved for all primary service keywords
67 Total New Rankings expanding market reach
4 Different #1 Rankings for high-value services
The Bottom Line
Hatfield & Associates’ meteoric rise from 0.74% to 10.40% domain visibility represents one of the most dramatic B2B SEO transformations we’ve executed. Starting with a website built from scratch, they achieved 2,000% growth in top 3 rankings and captured #1 positions for critical enterprise search terms. This 18-month journey from digital invisibility to market dominance proves that even specialized B2B firms can compete with global consulting giants through strategic SEO execution.
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