How We Helped a New Truck Customization and 4X4 Dealer Generate 1,275 Website Clicks, 234 Phone Calls & 279 Direction Clicks From Google My Business SEO Optimization in 5 Months
Google Maps Activity
Jan 1, 2025 - Jun 12, 2025
Total Website Click
Total Phone Calls
Total Direction Clicks
Client Overview
The Challenge
(January 2025)
While Custom Truck Concepts had achieved impressive organic search rankings, they needed to maximize their local visibility:
Unoptimized GMB Profile: Basic listing with minimal information and no strategic optimization
Missing Local Traffic: Not capturing “near me” searches despite strong organic presence
Limited Customer Engagement: No systematic approach to driving calls and visits
Competitive Local Market: Other shops appearing prominently in Google Maps
No Performance Tracking: Unable to measure local search impact on business
Untapped Demand: Missing thousands of monthly searches for truck modifications
The Solution
(January 1 - June 12, 2025)
Fuel Results implemented a comprehensive Google My Business optimization strategy:
Profile Optimization
Complete business information with all service categories
Added 50+ high-quality photos of completed truck builds
Created service-specific descriptions for all offerings
Implemented strategic keyword placement in business description
Visual Content Strategy
Weekly photo updates showcasing latest projects
Before/after transformation galleries
360-degree shop tour implementation
Video posts featuring custom builds
Review Generation Campaign
Systematic review request process for completed projects
Response strategy for all customer feedback
Highlighted 5-star reviews featuring specific services
Built social proof through customer testimonials
Local SEO Integration
Aligned GMB categories with website SEO strategy
Created location-specific landing pages
Implemented local schema markup
Built consistent NAP citations across directories
The Results
(January 1 - June 12, 2025)
Total Customer Actions: 1,788
Website Traffic Performance
1,275
30 clicks in a single day
Steady traffic throughout the period
8.5 website visits per day
Phone Call Generation
234
10 calls in a single day
Strongest Tuesday-Thursday
1.6 calls per day directly from GMB
Direction Requests
279
15 direction requests in one day
Higher activity on Saturdays
1.9 direction requests per day
Key Performance Achievements
1,788 in 162 days
11 customer actions per day
71% website visits, 13% calls, 16% directions
March 2025 with highest engagement
Strategic Insights
Insights
What Drove GMB Success:
Complete Profile Optimization: Filling every possible field and category maximized visibility for relevant searches
Visual-First Approach: Regular photo updates of custom builds created engagement and showcased expertise
Review Momentum: Building from 12 to 47 reviews with 4.8-star average built trust and social proof
Visual Content Strategy: Before/after galleries and build showcases built trust and demonstrated expertise
Customer Journey Analysis
Research Phase
Consideration Phase
Decision Phase
Conversion Path
The Bottom Line
Custom Truck Concepts’ Google My Business optimization delivered 1,788 high-intent customer actions in just 5 months. By treating GMB as a critical marketing channel rather than just a directory listing, they generated consistent daily traffic, calls, and visits. The combination of 1,275 website clicks, 234 phone calls, and 279 direction requests represents hundreds of thousands in potential revenue from local search alone.
Let’s build a lead machine that works while you work.Contact Fuel Results to discover how we can create your custom lead generation machine.
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Results or We Work for Free
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Results or We Work for Free
No Lock-In Contracts
Complete Transparency
“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”
“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”
“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”
Predictable leads. Zero guesswork.
Company
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Contact Information
601-436-4112
contact@fuelresults.com
Purvis, MS
Mon - Fri: 8am - 5pm CDT
