Website Design & Development
Rebuilt to Perform: Turning Infinity’s Rebrand Into a Conversion Machine
Bringing a trusted HVAC brand to life online.
We rebuilt the Infinity Heating & Air website to match their new brand identity and drive stronger search visibility. The new site combines a clean, modern look with a conversion-focused structure built for SEO — helping Infinity rank higher, load faster, and turn visitors into service calls. With clear service pages, trust-driven design, and optimized content, the site positions Infinity as the top HVAC choice for homeowners and businesses across Memphis and beyond.
See the highlights
of this website
Modern Styling to Match Their Rebrand
Blog Structured for SEO
The Challenge
Infinity’s previous site no longer reflected their growth. It needed structure, strategy, and alignment with their new brand direction.
Ensure full alignment with Infinity’s updated brand identity
Organize service pages for stronger SEO potential
Define Infinity’s position as a market leader
The Solution
We approached the rebuild with strategy and precision. Creating a site that reflects the new brand, boosts visibility, and builds authority.
Designed a site fully aligned with Infinity’s new brand, using consistent visuals and messaging to reflect their updated identity.
Built an SEO-focused structure with dedicated service pages, optimized around high-intent keywords and clear navigation for search and users alike.
Strengthened messaging to position Infinity as a market leader, emphasizing trust, expertise, and local authority throughout the site.
The Bottom Line
We built Infinity Heating & Air a website designed to perform, not just look good. Every element was crafted around growth with an SEO-structured blog, strategic local pages, and dedicated service pages built to capture high-intent searches. Our team followed their updated branding to deliver a clean, modern design that elevates credibility while connecting with their audience. Through in-depth competitor research and SEO-optimized copy, we uncovered what customers were searching for and used it to position Infinity at the top of those results. The result is a website that not only reflects who they are today but drives the visibility, traffic, and leads to fuel where they’re going next.
Apply for your FREE 30-minute strategy call and see how we’ll build a system that fuels your growth.
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No Lock-In Contracts
Results or We Work for Free
Complete Transparency
Zero Risk
Results or We Work for Free
No Lock-In Contracts
Complete Transparency
“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”
“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”
“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”
Predictable leads. Zero guesswork.
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601-436-4112
contact@fuelresults.com
Purvis, MS
Mon - Fri: 8am - 5pm CDT
