Website Design & Development
Crushing Complexity: How We Transformed Bonner Analytical Into a Modern SEO Powerhouse
Turning complex science into a clear, search-optimized digital experience built for results.
We rebuilt the website for Bonner Analytical Testing Co., a trusted laboratory specializing in advanced analytical testing for industries across the Southeast. Their previous site was outdated, lacked structure, and failed to communicate the company’s depth of expertise or even appear in modern search results. We completely restructured their online presence with strategic, SEO-optimized copy and a clear hierarchy that separates services and capabilities into dedicated pages, improving both visibility and user understanding. The new site features a clean, professional design supported by industry research, FAQs for AI-driven search visibility, and a content strategy built to capture targeted keywords. With modern design, case studies, and trust-building elements throughout, Bonner now stands out online as the industry leader they’ve been for decades, supported by a site built to drive engagement, credibility, and conversions.
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Modern, Trust Building Design
Optimized Structure
The Challenge
Modernizing an outdated web presence to properly showcase industry-leading expertise and capture organic traffic.
Outdated website with poor information architecture
Lack of SEO optimization and outdated technical infrastructure
Limited brand presence and trust indicators
Translating technical services into accessible content
The Solution
A ground-up rebuild focused on search visibility, user experience, and positioning Bonner as the go-to analytical testing authority.
Separated complex analytical services into dedicated, SEO-optimized pages that target specific keywords
Professional visual branding, clear service categorization, and strategic placement of credibility factors that position Bonner as the established industry leader they are
Targeted copy for each service area, implemented blog functionality, and added multiple FAQ sections to capture organic traffic and improve AI-search visibility
Strategically placed CTAs throughout the site guide visitors from research to engagement
The Bottom Line
By separating decades of complex services into clear, searchable pages, translating technical expertise into content that both Google and prospects understand, and wrapping it all in a design that commands industry authority, we didn’t just modernize a website, we built a digital presence that positions Bonner where they belong: at the top of search results and top of mind for every agency and manufacturer searching for analytical testing they can trust.
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“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”
“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”
“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”
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601-436-4112
contact@fuelresults.com
Purvis, MS
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