Website Design & Development
Neighborhood Hero vs. Corporate Giant: A Website Built for the Local Win
Modern website redesign with conversion-focused UX and local SEO strategy for Tipton County’s family-owned HVAC company.
We rebuilt the complete digital presence for Knight Heat & Air, a locally-owned HVAC company serving Tipton County, Tennessee since 2013. Their outdated website wasn’t ranking in search results and didn’t position them effectively against large corporate competitors in the market. We created a modern, mobile-responsive site that balances their knight-themed branding with clean, professional design. The new site features dedicated service pages optimized for local search, strategic trust indicators throughout, seamless Podium CRM integration for lead capture, and conversion-focused layouts that guide visitors toward action. Through targeted keyword research and SEO-friendly copywriting, we positioned Knight Heat & Air as the trustworthy, local alternative to big-box HVAC companies—a family-operated business that puts honesty and customer care above corporate quotas.
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Trust Building Design
Strategic Location Pages
The Challenge
Competing with national HVAC franchises while establishing local credibility and search visibility for a family-owned business.
Their old site wasn’t optimized for search engines, making it nearly impossible for Tipton County residents to find them when searching for HVAC services
The site didn’t showcase their 200+ five-star reviews, local roots, or unique guarantees that differentiate them from larger competitors
Their knight-themed branding needed to feel professional and trustworthy while maintaining the character that makes them memorable in the market.
The Solution
Strategic local SEO, trust-building design elements, and conversion optimization that positions them as Tipton County's go-to HVAC company.
Created individual pages for heating, cooling, maintenance, and air quality services with keyword-optimized copy targeting “HVAC near me” and Tipton County-specific searches
Prominently featured 200+ five-star Google reviews, 1-year repair warranty, local ownership messaging, and brand partnerships to build immediate credibility against corporate competitors
Updated their knight theme with professional styling, mobile-responsive layouts, and clean visual hierarchy that communicates quality and trustworthiness at first glance
The Bottom Line
By creating dedicated service pages optimized for local search intent, positioning their family-owned story and customer reviews as competitive advantages, and building a conversion-friendly experience with strategic CTAs and CRM integration, we didn’t just redesign a website—we built a digital presence that lets a small HVAC company compete with and win against corporate giants. The result is a modern, mobile-responsive site that ranks for local searches, converts visitors into customers, and proves that when it comes to home comfort, Tipton County residents trust their neighbors over national chains.
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Results or We Work for Free
No Lock-In Contracts
Complete Transparency
“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”
“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”
“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”
Predictable leads. Zero guesswork.
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601-436-4112
contact@fuelresults.com
Purvis, MS
Mon - Fri: 8am - 5pm CDT
