Landing Page with CRM for Facebook Ads
Empathy-Driven Landing Page That Converts Desperate Dieters Into Surgical Patients
Research-based landing page with emotional storytelling and automated qualification that turns Facebook ad traffic into consultation bookings for bariatric surgery.
We built a high-converting landing page for Southern Surgery Bariatric Center designed to capture leads from Facebook advertising campaigns. Built on GoHighLevel with integrated calendar booking, automated SMS/email nurturing, and qualification surveys, this page strategically guides prospects from frustration to hope to action. Using Fuel Results’ research methodology, we analyzed the bariatric surgery market, competitor messaging, and patient psychology to craft copy that addresses the deepest emotional pain points of chronic dieters. The page opens with empathetic storytelling that validates years of struggle, systematically dismantles objections by comparing surgery to failed alternatives, and builds trust through Dr. Girod’s credentials and 1,030+ patient success stories. With mobile-responsive design, Facebook pixel tracking, and strategic page flow that removes friction at every step, this landing page transforms skeptical ad viewers into qualified consultation bookings for a life-changing medical procedure.
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Conversion Optimized Design
The Challenge
Converting weight loss skeptics into bariatric surgery patients through a single landing page powered by Facebook ads.
The target audience has tried everything and failed repeatedly, creating deep skepticism about any solution, especially a surgical one that feels drastic and scary
Bariatric surgery is a major medical decision that prospects naturally fear, requiring the page to build massive trust and overcome safety concerns before they’ll even book a consultation.
Ozempic, weight loss medications, and diet programs are heavily marketed as “easier” solutions, making it challenging to position surgery as the superior long-term option
The page needed to connect with people at their breaking point, frustrated, desperate, and finally ready for drastic change, while they’re in that emotional state.
The Solution
Emotionally-intelligent copy that validates struggle, dismantles objections, and positions surgery as the only permanent solution.
Started with deeply relatable storytelling about the endless cycle of dieting failure, creating instant emotional connection and making prospects feel seen and understood rather than judged
Systematically addressed every concern by comparing surgery to failed alternatives (diets, Ozempic, CoolSculpting), explaining the science behind why nothing else works permanently, and positioning bariatric surgery as the metabolic reset their body needs
Featured Dr. Girod’s awards, 1,030+ patient success rate, Center of Excellence designation, and insurance coverage information to overcome fear and establish credibility for a major medical decision
Integrated calendar booking with eligibility surveys that pre-qualify leads, automated SMS/email sequences that nurture prospects toward booking, and limited-time $150 credit offer that creates urgency, all tracked with Facebook pixel for campaign optimization
The Bottom Line
By deeply researching the psychology of chronic dieters, opening with empathetic storytelling that validates years of struggle, strategically dismantling every objection about surgery while positioning it as the only permanent solution, and building trust through credentials and social proof that overcomes fear, we didn’t just create a landing page, we built a conversion system that meets prospects at their breaking point and guides them toward life-changing action. With GoHighLevel automation that qualifies leads and nurtures them around the clock, this page proves that when you truly understand someone’s pain and offer them genuine hope backed by medical credibility, they’ll take even the scariest leap toward transformation.
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No Lock-In Contracts
Complete Transparency
“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”
“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”
“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”
Predictable leads. Zero guesswork.
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601-436-4112
contact@fuelresults.com
Purvis, MS
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