Google Local Services Ads
How We Helped a Septic Company Generate 232 Leads at $13.17 Each in 90 Days With Google Local Services Ads
Total leads
232
204 calls + 28 messages
Cost per lead
$13.17
Average across 90 days
Total lead spend
$3,056
$3,056.13, excluding pending credits
Top-of-page rate
98.25%
Shown above the organic results
Client Overview
D&Z Septic is a septic service company handling pumping, repairs and installs for homeowners across its local service area. Their Google Local Services Ads went live on August 18, 2026.
The Starting Point
(Before August 2026)
D&Z Septic had no Local Services Ads running. Homeowners searching for septic help saw competitors in the Google Guaranteed spots at the top of the page, and D&Z’s Google Business Profile sent about 28 website clicks a month.
How We Run It
(August 2026 to November 2026)
Fuel Results manages three parts of the account:
Top-of-Page Placement
- Launched and manage the Local Services Ads listing
- Keep D&Z above the organic results on nearly every search
- Track the #1 ad position month over month
Lead Review and Disputes
- Review the lead log for spam, wrong numbers and out-of-area calls
- Dispute leads that don’t qualify for a credit
- Keep spend going to real septic customers
Ranking Signals
- Push a steady flow of fresh Google reviews
- Coach fast pickup on calls and fast replies on messages
- Mark booked jobs so Google learns what a good lead looks like
The Results
Month by month, since launch:
Month 1 (Launch)
Aug 12 to Sep 12
74
leads
Phone leads
65
Message leads
9
Lead spend
$966.12
Cost per lead
$13.06
Top-of-page rate
98.28%
Month 2 (Best Month)
Sep 12 to Oct 12
83
leads
Phone leads
74
Message leads
9
Lead spend
$1,013.03
Cost per lead
$12.21
Top-of-page rate
98.22%
Month 3 (Steady Month)
Oct 12 to Nov 10
79
leads
Phone leads
68
Message leads
11
Lead spend
$1,140.19
Cost per lead
$14.43
Top-of-page rate
98.38%
Phone leads
Message leads
Month 1 covers about 26 active days, since ads went live August 18.
232 Leads in the First 90 Days
2.7 New Leads a Day, Every Day the Ads Ran
$12.21 Cost Per Lead in the Best Month
83 Leads in a Single Month
Calls vs Messages
Message leads cost about half as much as calls, and they hit their high in Month 3.
Phone leads
204
leads
$13.99
per lead
$2,853.54 total spend
Message leads
28
leads
$7.24
per lead
$202.59 total spend
Visibility
Where the ad sat when homeowners searched:
7,226
ad impressions
98.25%
of the time, shown above the organic results
73.19%
of the time, the very first ad on the page
Roughly 1 in every 31 people who saw a D&Z Septic ad picked up the phone or sent a message.
The Ripple Effect
The ads put D&Z at the top of the page, and that visibility spilled onto the Google Business Profile at no extra cost.
+68%
Website clicks per month: 28 in July, 47 average after launch
+89%
October peak: 53 website clicks vs 28 in July
4x
Chat clicks: 2 in July, 8 in October
Website clicks from the Business Profile
Jul
Before LSA
Before LSA
Aug
Sep
Oct
Dashed line: LSA launch, August 18
What Made the Difference
INSIGHT 1
No launch spike
Lead volume held at 74, 83 and 79 across three months. The account is stable, not riding a one-time bump.
INSIGHT 2
Top of the page, nearly every search
The ad sat above every unpaid listing 98% of the time in all three months.
INSIGHT 3
Cheaper leads in the inbox
Message leads came in at $7.24 against $13.99 for calls.
INSIGHT 4
Paid visibility lifted free traffic
Business Profile website clicks rose 68% after launch.
“Testimonial quote from the D&Z Septic owner goes here.”
Owner name, D&Z Septic
The Bottom Line
In its first 90 days on Google Local Services Ads, D&Z Septic took in 232 leads for $3,056.13. That is $13.17 per lead, about 2.7 new leads a day, and a spot above the organic results on 98% of searches. Three steady months show what happens when a local service business only pays for real leads and stays at the top of the page.
Let’s build a lead machine that works while you work.Contact Fuel Results to discover how we can create your custom lead generation machine.
Contact Us today
Only 4 new clients accepted monthly to maintain quality.
“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”
Luke Tylee, Owner, NiceTintz
“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”
Bradley Moore, Owner
“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”
Josh Hammons, Nurse Practicioner, Southern Surgery Bariatrics
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Only 4 new clients accepted monthly to maintain quality.