Google Local Services Ads
How We Helped a Mississippi Garage Door Company Generate 113 Leads at $20.60 Each With Google Local Services Ads
Total leads
113
94 calls + 19 messages
Cost per lead
$20.60
Average since launch
Total lead spend
$2,328
$2,328.10, excluding pending credits
Top-of-page rate
97.09%
Shown above the organic results
Client Overview
Midsouth Garage Doors handles garage door repair and installation for homeowners across its Mississippi service area. Their Google Local Services Ads have run since March 27, 2026.
The Starting Point
(Before March 2026)
Before Local Services Ads, Midsouth depended on word of mouth and its Google Business Profile for new jobs. Homeowners searching for garage door repair saw competitors in the Google Guaranteed spots at the top of the page.
How We Run It
(March 2026 to November 2026)
Fuel Results manages three parts of the account:
Top-of-Page Placement
- Launched and manage the Local Services Ads listing
- Keep Midsouth above the free listings on nearly every search
- Tune business hours, service areas and job types so the ad shows for the right jobs
Lead Review and Disputes
- Review every lead for wrong numbers, spam and out-of-area calls
- Dispute bad leads for credit
- Keep spend going to real garage door customers
Ranking Signals
- Push a steady flow of fresh 5-star reviews
- Coach live answers on calls and replies to messages within minutes
- Mark booked jobs in the lead inbox
The Results
Cost per lead by period. After the launch month, every period landed between $20.99 and $23.96.
Mar 27 to Apr 27
Launch
Launch
Apr 27 to May 27
May 27 to Jun 27
Jun 27 to Jul 27
Jul 27 to Aug 27
Aug 27 to Sep 27
Sep 27 to Oct 27
113 Leads Since Launch
$20.60 Average Cost Per Lead
$11.00 Cost Per Lead in the Launch Month
$2,328.10 Total Lead Spend, All-Time
Calls vs Messages
Message leads came in 36% cheaper than calls.
Phone leads
94
leads
$21.95
per lead
$2,063.11 total spend
Message leads
19
leads
$13.95
per lead
$264.99 total spend
Visibility
Where the ad sat when homeowners searched:
6,836
ad impressions
97.09%
of the time, shown above the organic results
93% to 99%
above the free listings in every period
Roughly 1 in every 61 people who saw a Midsouth ad called or sent a message.
What Made the Difference
INSIGHT 1
A cost you can plan around
After the launch month, every period landed between $20.99 and $23.96 per lead. Leads did not get more expensive.
INSIGHT 2
A fast start
The first month produced 17 leads for $186.97.
INSIGHT 3
Above the free listings
The ad showed above the organic results on 97% of searches.
INSIGHT 4
Pay per lead, not per click
Every dollar of the $2,328.10 went to a call or message from a customer.
“Testimonial quote from the Midsouth Garage Doors owner goes here.”
Owner name, Midsouth Garage Doors
The Bottom Line
Since March 2026, Midsouth Garage Doors has taken in 113 leads for $2,328.10 through Google Local Services Ads. That is $20.60 per lead, with the monthly cost holding inside a $3 range since April. For a garage door company, a lead cost that steady makes every month easy to budget.
Let’s build a lead machine that works while you work.Contact Fuel Results to discover how we can create your custom lead generation machine.
Contact Us today
Only 4 new clients accepted monthly to maintain quality.
“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”
Luke Tylee, Owner, NiceTintz
“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”
Bradley Moore, Owner
“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”
Josh Hammons, Nurse Practicioner, Southern Surgery Bariatrics
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No contracts. No confusion. Just high-converting funnels, local traffic, and qualified leads—delivered fast by a team that actually gives a damn.
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Only 4 new clients accepted monthly to maintain quality.