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How We Helped a Natural Skincare E-commerce Store Achieve a Perfect 100% Website Health Score, Capture 129 NEW Top 3 Rankings, and Drive 760 More Monthly Clicks in Just 3 Weeks

Client Overview

Bend Soap Company - A family-owned natural skincare brand specializing in goat milk-based products for sensitive skin and eczema relief. Based in Oregon, they manufacture everything from handcrafted soaps and lotions to natural deodorants and sugar scrubs. Their mission centers on providing pure, chemical-free alternatives for families dealing with skin sensitivities. Despite having high-quality products and a loyal customer base, their online presence wasn't reflecting their market position or capturing the massive organic search opportunity in the natural skincare space.
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The Challenge

(May 2025)

When we began our comprehensive SEO audit in May 2025, Bend Soap Company faced critical technical and visibility obstacles that were severely limiting their organic growth potential:

Technical SEO Crisis:
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Alarming Site Health: Only 72% health score with 2,826 crawled pages

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Critical Errors: 3,422 errors plaguing site performance

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Massive Warning Count: 9,283 warnings indicating widespread issues

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Notice Overload: 12,348 notices requiring attention

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Major Technical Issues:

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2,419 structured data items invalid (10% of all issues)

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2,706 pages with low text-HTML ratio hurting content quality

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4 broken external images damaging user experience

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78 redirected pages and 18 blocked pages limiting crawlability

Organic Visibility Limitations:
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Underperforming Visibility: Domain visibility stuck at approximately 31%

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Missing Problem-Solution Keywords: Not ranking for high-intent searches related to competitor product issues

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Untapped Commercial Opportunities: Absent from valuable “natural alternative” searches

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Competitive Disadvantage: Losing market share to less qualified competitors

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Revenue Leakage: Missing thousands of buyers actively seeking solutions to skin sensitivities

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Poor Campaign Naming: Campaigns labeled as “Jewelmasters 2.0” and “3.0” showed lack of strategic direction

The Solution

(May - July 2025)
We implemented a comprehensive two-phase approach combining technical excellence with strategic content optimization:
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Structured Data Revolution
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Fixed all 2,419 invalid structured data items

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Implemented comprehensive e-commerce schema markup

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Added product, review, and FAQ structured data

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Created organization and local business schema

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Site Architecture Reconstruction
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Eliminated all 18 blocked pages

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Resolved 78 redirected pages with proper 301 redirects

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Fixed broken external images

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Optimized crawl budget and indexation

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Content Quality Enhancement
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Addressed 2,706 low text-HTML ratio pages

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Enriched product descriptions with keyword-optimized content

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Created comprehensive category page content

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Implemented dynamic meta descriptions

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Page Speed & Mobile Optimization
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Compressed and optimized all product images

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Implemented lazy loading for faster page loads

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Enhanced mobile responsiveness across all pages

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Reduced server response times

The Results 

Technical Excellence Achieved
Site Health

72% → 100% (Perfect Score Achieved!)

Errors

3,422 → 0 (100% elimination)

Warnings

9,283 → 0 (Complete resolution)

Notices

12,348 → 425 (96.6% reduction)

Crawled Pages

Streamlined from 2,826 to 433 highly optimized pages

Organic Traffic Explosion
Total Clicks

7,560 → 8,320 (+760 more clicks, 10.1% increase!)

Total Impressions

869,000 → 1,100,000 (+231,000 impressions, 26.6% surge!)

New Visibility

231,000 additional impressions reaching potential customers

Revenue Impact

760 more qualified visitors driving sales every month

Organic Visibility Domination
“Domain Visibility”

31.31% → 36.32% (+16% relative growth in just 3 weeks!)

“NEW Top 3 Rankings”

129 keywords rocketed to top 3 positions

“Improved Top 3 Rankings”

219 keywords climbed higher

“Total Top 3 Dominance”

545 keywords

“Top 10 Rankings”

806 keywords (55 new, 326 improved)

“Top 20 Rankings”

930 keywords capturing substantial traffic

Game-Changing Keyword Victories

Problem-Solution Keywords (Capturing Competitor Dissatisfaction):

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“native deodorant causing rash” – NEW Position #1 (+5 jump)

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“rash from native deodorant” – NEW Position #1 (+5 jump)

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“allergic to aluminum free deodorant” – NEW Position #1 (+6 jump)

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“natural deodorant causing painful lumps” – NEW Position #1 (+6 jump)

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“aluminum deodorant rash” – NEW Position #1 (+11 jump)

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“native deodorant armpit rash” – NEW Position #1 (+5 jump)

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“fussy deodorant causing rash” – NEW Position #1 (+4 jump)

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“salt and stone deodorant irritation” – NEW Position #1 (+8 jump)

High-Volume Educational Terms:

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“goat milk benefits” – NEW Position #1 (+43 jump!) – 3,600 searches/month

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“soap for eczema” – NEW Position #1 (+11 jump) – 1,900 searches/month

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“armpit rash from deodorant” – NEW Position #1 (+22 jump) – 2,400 searches/month

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“best natural body moisturizer” – NEW Position #1 (+49 jump!) – 720 searches/month

Commercial Intent Dominance:

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“all natural lotion” – NEW Position #1 (+3 jump) – 720 searches/month

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“natural deodorant for sensitive skin” – NEW Position #1 (+38 jump!) – 590 searches/month

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“all natural deodorant for men” – NEW Position #1 (+99 jump!) – 720 searches/month

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“bar soap for eczema” – NEW Position #1 (+13 jump) – 320 searches/month

Niche Authority Wins:
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“gifts for crunchy moms” – NEW Position #2 (+98 jump!) – 320 searches/month

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“body scrub manufacturer” – NEW Position #1 (+6 jump)

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“best organic goat milk soap” – NEW Position #1 (+5 jump)

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“aromatherapy soap” – NEW Position #2 (+19 jump)

Strategic Insights

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What Drove Explosive Growth
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Immediate Traffic Impact: The technical fixes and strategic content delivered instant results – 760 additional clicks and 231,000 more impressions in just 28 days, proving that SEO excellence drives real business outcomes.

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Problem-Aware Content Domination: By targeting searches related to competitor product reactions (Native, Fussy, Salt and Stone), Bend Soap captured high-intent buyers at their moment of greatest need – when they’re actively seeking alternatives.

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Massive Ranking Improvements: The +99 position jump for “all natural deodorant for men” and +49 jump for “best natural body moisturizer” demonstrate how technical fixes unleashed suppressed ranking potential.

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Trust Through Education: Ranking #1 for “goat milk benefits” (3,600 searches) establishes Bend Soap as the authoritative voice in natural skincare, building trust before the purchase.

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Rapid Results: Achieving 129 NEW top 3 rankings in just 3 weeks proves that fixing technical issues creates immediate organic growth opportunities.

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Competitive Moat Created
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Competitor Vulnerability Exploitation: Dominating searches for reactions to Native, Fussy, and Salt & Stone deodorants

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Problem-Solution Positioning: Becoming THE answer when mainstream natural deodorants fail

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Educational Authority: Top rankings for benefit-focused content building pre-purchase trust

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Niche Community Capture: “Gifts for crunchy moms” positioning within natural living community

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Revenue Impact Indicators
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Immediate Traffic Growth: 760 additional clicks per month – real visitors ready to buy

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Massive Visibility Increase: 26.6% surge in impressions (1.1 million total) putting products in front of qualified buyers

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High Commercial Intent: Keywords like “soap for eczema” and “natural deodorant for sensitive skin” indicate ready-to-buy searchers

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Problem-Aware Traffic: Users searching for “rash from [competitor]” are primed for immediate conversion

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Volume at Scale: Capturing 2,400 monthly searches for “armpit rash from deodorant” alone

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Brand Reinforcement: Multiple top rankings establishing market leadership

The Bottom Line

Bend Soap Company's extraordinary transformation - from a technically challenged site to capturing 129 NEW top 3 rankings in just 3 weeks - showcases the explosive power of combining technical SEO excellence with strategic problem-solution content. The immediate impact is undeniable: 760 additional clicks per month and a 26.6% surge in impressions (1.1M total) in just 28 days.


By securing #1 rankings for high-intent searches like "native deodorant causing rash" and educational queries like "goat milk benefits," Bend Soap has created a sustainable competitive advantage. They're not just selling products - they're positioned as the trusted solution provider for the growing community seeking truly natural, non-irritating skincare.

The remarkable achievement of 545 total top 3 rankings, combined with 760 more monthly clicks from qualified buyers actively seeking solutions to their skin sensitivities, translates directly to increased revenue and market share capture. With over 1 million monthly impressions, Bend Soap is perfectly positioned to dominate the natural skincare market.

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