White logo on a light background showing a stylized fuel nozzle to the left of the words "FuelResults" in a modern font.
White stylized logo featuring the letters "CTC" forming a geometric shape on the left, with the text "Custom Truck Concepts" in uppercase stacked to the right.

How We Helped a New Truck Customization and 4X4 Dealer Generate 1,275 Website Clicks, 234 Phone Calls & 279 Direction Clicks From Google My Business SEO Optimization in 5 Months

Google Maps Activity

Timeframe
Jan 1, 2025 - Jun 12, 2025
1,275

Total Website Click

From Google My Business Maps Profile
Line graph showing daily website visits from January to mid-June. Visits fluctuate between 0 and 25, peaking in April and May, then steadily declining towards June. The x-axis shows dates; the y-axis shows visit counts.
234

Total Phone Calls

From Google My Business Maps Profile
A line graph showing the number of phone calls from January 1 to June 10. The y-axis ranges from 0 to 15, with frequent sharp rises and falls, indicating fluctuating call volume over time.
279

Total Direction Clicks

From Google My Business Maps Profile
A line graph with an orange line shows fluctuations in directions requests from January to mid-June, with frequent spikes and drops, and values ranging from 0 to over 15. The y-axis is labeled "Directions Requests.

Client Overview

Custom Truck Concepts - A premier truck customization shop in Forrest County, Mississippi specializing in selling Pre-Owned Custom 4x4 Vehicles and offering 4×4 upgrades, lift kits, custom lighting, and commercial fleet modifications. After building their website and dominating organic search rankings, Fuel Results optimized their Google My Business presence to capture local intent and drive immediate customer actions.
Exterior view of a building with a metal roof, wooden entryway, and glass doors. The sign on the wall reads “Custom Truck Concepts.” Grassy landscaping lines the front of the building under a partly cloudy sky.

The Challenge

(January 2025)
While Custom Truck Concepts had achieved impressive organic search rankings, they needed to maximize their local visibility:
A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Unoptimized GMB Profile: Basic listing with minimal information and no strategic optimization

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Missing Local Traffic: Not capturing “near me” searches despite strong organic presence

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Limited Customer Engagement: No systematic approach to driving calls and visits

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Competitive Local Market: Other shops appearing prominently in Google Maps

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

No Performance Tracking: Unable to measure local search impact on business

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Untapped Demand: Missing thousands of monthly searches for truck modifications

The Solution

(January 1 - June 12, 2025)
Fuel Results implemented a comprehensive Google My Business optimization strategy:
Icon of a person silhouette with a gear symbol near the head, representing user settings or profile customization. The image is shaded in a gradient from orange to black.
Profile Optimization
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Complete business information with all service categories

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Added 50+ high-quality photos of completed truck builds

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Created service-specific descriptions for all offerings

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Implemented strategic keyword placement in business description

An icon of a picture frame with a mountain and sun, partially shaded in orange and black, and a white pen in the bottom right corner, indicating an image editing or photo app.
Visual Content Strategy
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Weekly photo updates showcasing latest projects

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Before/after transformation galleries

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

360-degree shop tour implementation

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Video posts featuring custom builds

A black and orange gradient thumbs-up icon with a white outline, symbolizing approval or a positive response, on a light gray background.
Review Generation Campaign
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Systematic review request process for completed projects

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Response strategy for all customer feedback

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Highlighted 5-star reviews featuring specific services

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Built social proof through customer testimonials

A red map location pin icon with a gradient effect and a small white gear partially visible in the top left corner, set against a light gray background.
Local SEO Integration
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Aligned GMB categories with website SEO strategy

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Created location-specific landing pages

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Implemented local schema markup

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Built consistent NAP citations across directories

The Results 

(January 1 - June 12, 2025)

Total Customer Actions: 1,788

Website Traffic Performance
Total Website Clicks

1,275

Peak Performance

30 clicks in a single day

Consistent Growth

Steady traffic throughout the period

Average

8.5 website visits per day

Phone Call Generation
Total Phone Calls

234

Peak Activity

10 calls in a single day

Call Pattern

Strongest Tuesday-Thursday

Average

1.6 calls per day directly from GMB

Direction Requests
Total Direction Clicks

279

Peak Navigation

15 direction requests in one day

Weekend Strength

Higher activity on Saturdays

Average

1.9 direction requests per day

Key Performance Achievements
Total Customer Actions

1,788 in 162 days

Daily Average

11 customer actions per day

Conversion Mix

71% website visits, 13% calls, 16% directions

Peak Month

March 2025 with highest engagement

Strategic Insights

Insights

What Drove GMB Success:

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Complete Profile Optimization: Filling every possible field and category maximized visibility for relevant searches

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Visual-First Approach: Regular photo updates of custom builds created engagement and showcased expertise

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Review Momentum: Building from 12 to 47 reviews with 4.8-star average built trust and social proof

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Visual Content Strategy: Before/after galleries and build showcases built trust and demonstrated expertise

Customer Journey Analysis

Large, bold numbers "01" with a gradient color effect from orange at the top to black at the bottom, on a light gray background.
Research Phase
1,275 website clicks show customers researching services
The image displays the number "02" in large, bold text with a gradient color effect transitioning from orange at the top to black at the bottom, on a light grey background.
Consideration Phase
234 phone calls indicate serious buying intent
The number "03" in large, bold font with a gradient color transitioning from orange at the top to black at the bottom, on a light gray background.
Decision Phase
279 direction requests represent ready-to-buy customers
The image displays the number "04" in large, bold, gradient orange-to-black text on a light gray background.
Conversion Path
GMB → Website → Call/Visit → Purchase

The Bottom Line

Custom Truck Concepts’ Google My Business optimization delivered 1,788 high-intent customer actions in just 5 months. By treating GMB as a critical marketing channel rather than just a directory listing, they generated consistent daily traffic, calls, and visits. The combination of 1,275 website clicks, 234 phone calls, and 279 direction requests represents hundreds of thousands in potential revenue from local search alone.

Let’s build a lead machine that works while you work.Contact Fuel Results to discover how we can create your custom lead generation machine.
Contact Us today
Only 4 new clients accepted monthly to maintain quality.
we do guarantees

The Fuel Results 100%
Satisfaction Guarantee

We’re not just confident—we’re accountable. If we don’t deliver the qualified leads we promised, we’ll keep working for free until we do. Period.
A person holds a smartphone displaying a website about supporting mental wellness in Park City, with one finger pointing to a blue "See Who We Are" button on the screen.
A simple, solid red heart shape on a light gray background.
Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
An orange icon of a rolled-up scroll with two white horizontal lines representing text, set against a light background.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
A solid orange, starburst-shaped badge or seal with eight rounded points on a light gray background.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
An orange icon of two hands shaking, symbolizing a handshake or agreement, on a light background.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Smiling man wearing a dark cap with "nice Tryk" written on it and a gray collared shirt, standing against a plain light background.

“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”

Luke Tylee, Owner, NiceTintz

“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”

Bradley Moore, Owner
A man in a white lab coat smiles at the camera. Another person in a white coat and dress shirt with a striped tie stands partially visible behind him. The background is plain.

“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”

Josh Hammons, Nurse Practicioner, Southern Surgery Bariatrics
Let’s build a lead machine that never clocks out
No contracts. No confusion. Just high-converting funnels, local traffic, and qualified leads—delivered fast by a team that actually gives a damn.
APPLY FOR YOUR FREE STRATEGY SESSION
Only 4 new clients accepted monthly to maintain quality.
White logo on a light background showing a stylized fuel nozzle to the left of the words "FuelResults" in a modern font.
Predictable leads. Zero guesswork.
Follow our social channels
A white lowercase "f" in the center of a solid white circle, set against a light gray background. The image is very blurred, making details hard to distinguish.A blurred, grayscale image of the YouTube play button logo centered on a white background.
Contact Information
Phone:
601-436-4112
Email:
contact@fuelresults.com
Location:
Purvis, MS
Work Hours:
Mon - Fri: 8am - 5pm CDT
The Meta Business Partner logo features the blue Meta symbol on the left, followed by the word "Meta" in black, with "Business Partner" written below in smaller black text.Google Partner badge with the Google logo in color and the word "Partner" in gray text, shown on a white background with a vertical blue bar on the left.
Green shopping bag icon with a white "S" next to the words "shopify partners" in light gray text on a white background.
A rectangular badge with the Klaviyo logo and the word "Partner" below it, set against a light background with a red vertical stripe on the left.
Copyright © 2026. FuelResults
driven by Major League Marketers, LLC.
The image displays the text “FuelResults®” in bold, black letters with a registered trademark symbol following the word. The background is light gray.