White logo on a light background showing a stylized fuel nozzle to the left of the words "FuelResults" in a modern font.
White stylized logo featuring the letters "CTC" forming a geometric shape on the left, with the text "Custom Truck Concepts" in uppercase stacked to the right.

How We Helped a Mississippi Truck Customization Shop Achieve 330% Growth in Top 10 Rankings and Capture #1 Search Rankings for Multiple Keywords in 3.5 Months

Client Overview

Custom Truck Concepts - A specialty automotive shop in Forrest County, Mississippi focused on custom 4×4 and truck upgrades. They provide everything from powder coating and lighting installations to suspension overhauls and premium audio systems, serving both off-road enthusiasts and commercial fleets. Prior to this SEO campaign, Fuel Results built their entire website from scratch, transforming a business that relied on local word-of-mouth into a digital powerhouse ready to capture online demand.
Exterior view of a building with a metal roof, wooden entryway, and glass doors. The sign on the wall reads “Custom Truck Concepts.” Grassy landscaping lines the front of the building under a partly cloudy sky.

The Challenge

(November 2024)
Despite being a go-to shop for truck customization in their area, Custom Truck Concepts faced severe digital limitations:
A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Starting From Scratch: Brand new website with zero search engine authority

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Minimal Visibility: Only 2.15% domain visibility in a high-demand market

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Limited Rankings: Just 7 keywords in top 3 positions across all services

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Missing Commercial Traffic: Not appearing for valuable fleet customization searches

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Competitive Market: National chains and established shops dominating results

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Untapped Demand: Missing thousands of monthly searches for truck modifications

The Solution

(November 20, 2024 - March 5, 2025)
Fuel Results implemented an aggressive SEO strategy targeting both enthusiast and commercial markets:
A graphic of two concentric orange rings with a gradient effect, set against a light gray background. The rings form a circular, target-like design with a white center.
High-Intent Service Targeting
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Focused on commercial queries: “commercial truck accessories” and fleet services

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Targeted enthusiast searches: “truck lift kits” and “4×4 customization”

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Created content for problem-solving queries: “suspension upgrades near me”

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Optimized for brand-specific modifications: “F-150 lift kits”

A red and black gradient scroll icon with a curled top left corner and four white horizontal lines representing text on its lower half, set against a light gray background.
On-Page Content Expansion
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Built comprehensive service pages for each customization category

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Created detailed guides on lift kit options and suspension types

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Developed before/after galleries showcasing transformations

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Added pricing calculators and customization configurators

A simple, stylized gear icon with eight teeth, filled with a gradient from orange at the top to dark brown at the bottom, on a light gray background.
Local Pack Domination
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Implemented automotive-specific structured data

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Optimized Google Business Profile with service categories

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Added project photos and customer build showcases

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Generated reviews from satisfied commercial clients

A red and black icon of a calendar or notebook with a gear symbol in the bottom right corner, suggesting settings or customization options.
Authority Building Campaign
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Secured listings in regional automotive directories

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Built relationships with off-road clubs and forums

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Created partnerships with parts manufacturers

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Developed content for automotive blogs and publications

The Results 

(3.5-Month Transformation)

Funnel Performance Metrics

Domain Performance
Domain Visibility

2.15% → 6.46% (+4.31 percentage points)

Relative Growth

+200.5% improvement

Ranking Distribution Explosion
Top 3 Rankings

7 → 25 keywords (+257.1%)

Top 10 Rankings

10 → 43 keywords (+330.0%)

Top 20 Rankings

16 → 49 keywords (+206.3%)

Top 100 Rankings

42 → 77 keywords (+83.3%)

Standout Keyword Victories
“Commercial Truck Accessories”

Unranked → Position #1 (+99 positions)

“4×4 Vehicle Inventory”

Unranked → Position #1 (+99 positions)

“Truck Lift Kits”

Unranked → Position #2 (+98 positions)

“4×4 Installation Services”

Unranked → Position #2 (+98 positions)

Key Performance Achievements

18 New Top 3 Rankings in under 4 months

33 New First Page Rankings capturing buyer intent

#1 Rankings Achieved for primary commercial keywords

Strategic Insights

Insights

What Drove Explosive Growth:

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Dual Market Approach: Targeting both enthusiasts and commercial fleets doubled the addressable market

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Commercial Keyword Domination: Capturing #1 for “commercial truck accessories” opened an entirely new revenue stream

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Service-Specific Pages: Creating dedicated pages for each modification type captured precise buyer intent

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Visual Content Strategy: Before/after galleries and build showcases built trust and demonstrated expertise

Campaign Spotlight: "Gold & Silver Ad" Evolution

Technical Excellence

A stylized icon of a dropdown menu with four horizontal sections, a highlighted top bar, and a downward arrow, all set within a rounded square with an orange border.
Site Architecture
Organized services by vehicle type and modification category
A simple, stylized illustration of an orange and black rocket ship with a circular window near the top, shown against a light gray background.
Page Speed
Optimized heavy image galleries for fast loading
A rectangular sample tag displays a gradient from dark brown at the bottom to bright orange at the top, with a small round hole centered near the top edge.
Mobile Experience
Ensured customers could browse builds on any device
A red and black location pin icon with a white circle in the center, set against a light gray background.
Local SEO
Dominated "truck customization near me" searches

The Bottom Line

Custom Truck Concepts’ remarkable transformation – from zero online presence to 330% growth in top 10 rankings in just 3.5 months – proves that specialized automotive businesses can dominate digital search. Starting with a website built from the ground up, they captured #1 rankings for high-value commercial keywords while maintaining their enthusiast audience. This positions them as the premier truck customization destination for both individual owners and commercial fleets across Mississippi.

Ready to own page one of Google? Let's build your custom SEO strategy so customers find you first, not your competitors.
APPLY FOR YOUR FREE STRATEGY SESSION
Only 4 new clients accepted monthly to maintain quality.
we do guarantees

The Fuel Results 100%
Satisfaction Guarantee

We’re not just confident—we’re accountable. If we don’t deliver the qualified leads we promised, we’ll keep working for free until we do. Period.
A person holds a smartphone displaying a website about supporting mental wellness in Park City, with one finger pointing to a blue "See Who We Are" button on the screen.
A simple, solid red heart shape on a light gray background.
Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
An orange icon of a rolled-up scroll with two white horizontal lines representing text, set against a light background.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
A solid orange, starburst-shaped badge or seal with eight rounded points on a light gray background.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
An orange icon of two hands shaking, symbolizing a handshake or agreement, on a light background.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Smiling man wearing a dark cap with "nice Tryk" written on it and a gray collared shirt, standing against a plain light background.

“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”

Luke Tylee, Owner, NiceTintz

“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”

Bradley Moore, Owner
A man in a white lab coat smiles at the camera. Another person in a white coat and dress shirt with a striped tie stands partially visible behind him. The background is plain.

“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”

Josh Hammons, Nurse Practicioner, Southern Surgery Bariatrics
Let’s build a lead machine that never clocks out
No contracts. No confusion. Just high-converting funnels, local traffic, and qualified leads—delivered fast by a team that actually gives a damn.
APPLY FOR YOUR FREE STRATEGY SESSION
Only 4 new clients accepted monthly to maintain quality.
White logo on a light background showing a stylized fuel nozzle to the left of the words "FuelResults" in a modern font.
Predictable leads. Zero guesswork.
Follow our social channels
A white lowercase "f" in the center of a solid white circle, set against a light gray background. The image is very blurred, making details hard to distinguish.A blurred, grayscale image of the YouTube play button logo centered on a white background.
Contact Information
Phone:
601-436-4112
Email:
contact@fuelresults.com
Location:
Purvis, MS
Work Hours:
Mon - Fri: 8am - 5pm CDT
The Meta Business Partner logo features the blue Meta symbol on the left, followed by the word "Meta" in black, with "Business Partner" written below in smaller black text.Google Partner badge with the Google logo in color and the word "Partner" in gray text, shown on a white background with a vertical blue bar on the left.
Green shopping bag icon with a white "S" next to the words "shopify partners" in light gray text on a white background.
A rectangular badge with the Klaviyo logo and the word "Partner" below it, set against a light background with a red vertical stripe on the left.
Copyright © 2026. FuelResults
driven by Major League Marketers, LLC.
The image displays the text “FuelResults®” in bold, black letters with a registered trademark symbol following the word. The background is light gray.