How We Helped a Mississippi Metalworking Company Achieve 56% Visibility Growth and Capture #2 Rankings for Highly Competitive Money Keywords in 4 Months
Client Overview
The Challenge
(January 2024)
Despite their established reputation and legacy name, Dews Foundry faced critical digital visibility issues:
Starting From Zero: Brand new website with zero search engine authority
Minimal Online Presence: Only 4.04% domain visibility severely limiting reach
Limited Rankings: Just 6 keywords in top 3 positions for a business with multiple service lines
Missing B2B Traffic: Not appearing for high-value commercial search queries
Legacy Brand Invisibility: Even searches for “C.L. Dews & Sons Foundry” weren’t finding them
Local Competition: Larger industrial companies dominating search results
The Solution
(January 8 - April 30, 2025)
Fuel Results implemented a comprehensive SEO strategy tailored for B2B industrial services:
Local Pack Optimization
Enhanced Google Business Profile with industrial categories and services
Built structured local citations across 40+ industrial directories
Added equipment photos and capability descriptions
Implemented review generation campaign for commercial clients
High-Intent Keyword Targeting
Focused on brand-legacy searches: “C.L. Dews & Sons Foundry”
Targeted service-specific commercial queries
Created content for problem-solving searches (“custom steel fabrication near me”)
Optimized for industry-specific terminology
On-Page Content Expansion
Complete overhaul of machining service pages with technical specifications
Expanded fabrication content with project galleries and capabilities
Created detailed casting and foundry process pages
Added case studies and industry applications
B2B Authority Building
Secured listings in industrial supplier directories
Built backlinks from regional trade publications
Created partnerships with construction industry associations
Developed technical content demonstrating expertise
The Results
(4-Month Transformation)
Funnel Performance Metrics
Domain Performance
4.04% → 6.31% (+2.27 percentage points)
+56.2% improvement
Ranking Distribution Explosion
6 → 9 keywords (+50.0%)
7 → 13 keywords (+85.7%)
9 → 13 keywords (+44.4%)
13 → 22 keywords (+69.2%)
Standout Keyword Victories
Unranked → Position #2 (+98 positions)
Unranked → Position #2 (+98 positions)
Position #37 → Position #2 (+35 positions)
Key Performance Achievements
3 New Top 3 Rankings for high-value service terms
6 New First Page Rankings capturing commercial intent
Near-Perfect Rankings (#2) for primary service keywords
Strategic Insights
Insights
What Drove B2B SEO Success:
Service-Specific Optimization: Creating dedicated pages for each machining and fabrication capability captured precise commercial searches
Legacy Brand Recognition: Optimizing for historical business names captured customers searching for “C.L. Dews & Sons”
Technical Content Authority: Detailed service descriptions and specifications built trust with industrial buyers
Regional Focus: Targeting “Mississippi steel fabrication” and similar terms dominated local B2B searches
Campaign Spotlight: "Gold & Silver Ad" Evolution
Technical Excellence
Site Architecture
Schema Markup
Page Speed
Mobile Experience
“I’ve had the pleasure of working with Fuel Results for our website development at Dews Foundry, and I couldn’t be more pleased with the results! They built an outstanding website that perfectly represents our brand. Beyond just the website, their SEO efforts have been a game-changer for us. We’ve seen a significant improvement in our Google rankings, which has directly led to new business and more visibility in our industry.
Matt and Derek have been incredibly professional, easy to communicate with, and truly dedicated to helping our business succeed. Their expertise and attention to detail have made the entire process smooth and stress-free. Highly recommend their services if you’re looking to boost your online presence!”
Chad Dews, Manager
The Bottom Line
Dews Foundry’s 56% visibility growth in just 4 months demonstrates that even traditional B2B industrial companies can dominate digital search. Starting with a brand-new website built from scratch, we transformed them from having zero online presence to capturing #2 rankings for their most valuable keywords. By combining a solid website foundation with local optimization, technical content expansion, and strategic authority building, they went from invisible to indispensable in commercial search results. This positions them to compete for high-value contracts that previously went to larger competitors.
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Results or We Work for Free
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“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”
“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”
“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”
Predictable leads. Zero guesswork.
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Contact Information
601-436-4112
contact@fuelresults.com
Purvis, MS
Mon - Fri: 8am - 5pm CDT
