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How We Helped a Mississippi Metalworking Company Achieve 56% Visibility Growth and Capture #2 Rankings for Highly Competitive Money Keywords in 4 Months

Client Overview

Dews Foundry - A family-owned metalworking company in Forrest County, Mississippi with decades of experience in precision CNC machining, steel fabrication, and foundry services. They serve construction and infrastructure industries throughout the Southeast with custom metalwork solutions. Prior to this SEO campaign, Fuel Results built their entire website from the ground up, creating a modern digital foundation for a company that had previously relied solely on word-of-mouth and traditional sales methods.
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The Challenge

(January 2024)
Despite their established reputation and legacy name, Dews Foundry faced critical digital visibility issues:
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Starting From Zero: Brand new website with zero search engine authority

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Minimal Online Presence: Only 4.04% domain visibility severely limiting reach

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Limited Rankings: Just 6 keywords in top 3 positions for a business with multiple service lines

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Missing B2B Traffic: Not appearing for high-value commercial search queries

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Legacy Brand Invisibility: Even searches for “C.L. Dews & Sons Foundry” weren’t finding them

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Local Competition: Larger industrial companies dominating search results

The Solution

(January 8 - April 30, 2025)
Fuel Results implemented a comprehensive SEO strategy tailored for B2B industrial services:
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Local Pack Optimization
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Enhanced Google Business Profile with industrial categories and services

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Built structured local citations across 40+ industrial directories

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Added equipment photos and capability descriptions

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Implemented review generation campaign for commercial clients

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High-Intent Keyword Targeting
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Focused on brand-legacy searches: “C.L. Dews & Sons Foundry”

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Targeted service-specific commercial queries

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Created content for problem-solving searches (“custom steel fabrication near me”)

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Optimized for industry-specific terminology

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On-Page Content Expansion
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Complete overhaul of machining service pages with technical specifications

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Expanded fabrication content with project galleries and capabilities

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Created detailed casting and foundry process pages

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Added case studies and industry applications

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B2B Authority Building
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Secured listings in industrial supplier directories

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Built backlinks from regional trade publications

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Created partnerships with construction industry associations

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Developed technical content demonstrating expertise

The Results 

(4-Month Transformation)

Funnel Performance Metrics

Domain Performance
Domain Visibility

4.04% → 6.31% (+2.27 percentage points)

Relative Growth

+56.2% improvement

Ranking Distribution Explosion
Top 3 Rankings

6 → 9 keywords (+50.0%)

Top 10 Rankings

7 → 13 keywords (+85.7%)

Top 20 Rankings

9 → 13 keywords (+44.4%)

Top 100 Rankings

13 → 22 keywords (+69.2%)

Standout Keyword Victories
“Custom Machining”

Unranked → Position #2 (+98 positions)

“Construction Industry Machining”

Unranked → Position #2 (+98 positions)

“Steel Fabrication Services”

Position #37 → Position #2 (+35 positions)

Key Performance Achievements
New Top 3 Rankings

3 New Top 3 Rankings for high-value service terms

New First Page Rankings

6 New First Page Rankings capturing commercial intent

Near-Perfect Rankings

Near-Perfect Rankings (#2) for primary service keywords

Strategic Insights

Insights

What Drove B2B SEO Success:

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Service-Specific Optimization: Creating dedicated pages for each machining and fabrication capability captured precise commercial searches

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Legacy Brand Recognition: Optimizing for historical business names captured customers searching for “C.L. Dews & Sons”

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Technical Content Authority: Detailed service descriptions and specifications built trust with industrial buyers

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Regional Focus: Targeting “Mississippi steel fabrication” and similar terms dominated local B2B searches

Campaign Spotlight: "Gold & Silver Ad" Evolution

Technical Excellence

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Site Architecture
Reorganized services into logical categories
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Schema Markup
Nationwide Service schema for rich results
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Page Speed
Optimized heavy equipment galleries for fast loading
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Mobile Experience
Ensured field professionals could access specs on-site
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“I’ve had the pleasure of working with Fuel Results for our website development at Dews Foundry, and I couldn’t be more pleased with the results! They built an outstanding website that perfectly represents our brand. Beyond just the website, their SEO efforts have been a game-changer for us. We’ve seen a significant improvement in our Google rankings, which has directly led to new business and more visibility in our industry.

 

Matt and Derek have been incredibly professional, easy to communicate with, and truly dedicated to helping our business succeed. Their expertise and attention to detail have made the entire process smooth and stress-free. Highly recommend their services if you’re looking to boost your online presence!”

Chad Dews, Manager

The Bottom Line

Dews Foundry’s 56% visibility growth in just 4 months demonstrates that even traditional B2B industrial companies can dominate digital search. Starting with a brand-new website built from scratch, we transformed them from having zero online presence to capturing #2 rankings for their most valuable keywords. By combining a solid website foundation with local optimization, technical content expansion, and strategic authority building, they went from invisible to indispensable in commercial search results. This positions them to compete for high-value contracts that previously went to larger competitors.

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Stay because it’s working, not because you're stuck.
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Contact Information
Phone:
601-436-4112
Email:
contact@fuelresults.com
Location:
Purvis, MS
Work Hours:
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