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How We Helped a Memphis Logistics Firm Achieve 2,000% Growth in Top 3 Rankings and Dominate Enterprise Search Terms in 18 Months

Client Overview

Hatfield & Associates - A Memphis-based freight audit and logistics consulting firm serving enterprise clients nationwide. They specialize in auditing shipping invoices, negotiating carrier rates, and optimizing supply chain processes for companies seeking to reduce transportation costs and improve logistics efficiency. Prior to this campaign, Fuel Results built their entire website from scratch, creating a sophisticated digital platform for a firm that had previously relied entirely on referrals and industry connections.
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The Challenge

(December 2023)
Despite decades of industry expertise and blue-chip clients, Hatfield & Associates was virtually invisible online:
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Near-Zero Visibility: Only 0.74% domain visibility in a multi-billion dollar market

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Single Ranking: Just 1 keyword in top 3 positions across all services

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Enterprise Disconnect: Not appearing for high-value B2B logistics searches

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Lost Opportunities: Missing RFPs from companies searching for freight audit services

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Competitive Disadvantage: Larger consulting firms dominating digital presence

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No Digital Foundation: Starting from scratch with a brand-new website

The Solution

(December 6, 2023 - June 12, 2025)
High-Intent Enterprise Keyword Targeting
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High-Intent Enterprise Keyword Targeting
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Focused on C-suite search terms: “freight spend analysis” and “transportation cost reduction”

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Targeted specific services: “LTL pricing,” “logistics claims management,” “supply chain benchmarking”

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Created content for problem-based queries: “reduce shipping costs enterprise”

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Optimized for industry-specific terminology and acronyms

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Content Depth & Thought Leadership
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Developed comprehensive service pages with ROI calculators

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Created detailed process breakdowns showing audit methodologies

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Published enterprise case studies with permission (anonymized results)

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Built resource library with whitepapers and industry reports

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Technical Excellence & Structured Data
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Implemented lightning-fast page speeds for enterprise users

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Created sophisticated schema markup for B2B services

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Built intuitive site architecture for complex service offerings

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Optimized for enterprise security requirements and accessibility

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Industry Authority Building
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Secured features in Journal of Commerce and Transport Topics

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Built relationships with supply chain publications

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Created partnerships with logistics associations

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Developed expert content for industry directories

The Results 

(18-Month Transformation)
Domain Performance
Domain Visibility

33.76% → 41.95% (+8.19 percentage points)

Visibility Growth

+24.3% improvement

Ranking Distribution Explosion
Top 3 Rankings

1 → 21 keywords (+2,000%)

Top 10 Rankings

2 → 32 keywords (+1,500%)

Top 20 Rankings

3 → 51 keywords (+1,600%)

Top 100 Rankings

19 → 86 keywords (+352.6%)

Enterprise Keyword Domination
"LTL Pricing"

Unranked → Position #1 (+99 positions)

"Logistics Claims Management"

Position #10 → Position #1 (+9 positions)

"Supply Chain Benchmarking"

Unranked → Position #1 (+99 positions)

"Logistics Modeling"

Unranked → Position #1 (+99 positions)

Key Performance Achievements
New Top 3 Rankings

20 New Top 3 Rankings for enterprise search terms

New First Page Rankings

#1 Rankings Achieved for all primary service keywords

Triple-Digit Position

67 Total New Rankings expanding market reach

Triple-Digit Position

4 Different #1 Rankings for high-value services

The Bottom Line

Hatfield & Associates’ meteoric rise from 0.74% to 10.40% domain visibility represents one of the most dramatic B2B SEO transformations we’ve executed. Starting with a website built from scratch, they achieved 2,000% growth in top 3 rankings and captured #1 positions for critical enterprise search terms. This 18-month journey from digital invisibility to market dominance proves that even specialized B2B firms can compete with global consulting giants through strategic SEO execution.

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You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
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Contact Information
Phone:
601-436-4112
Email:
contact@fuelresults.com
Location:
Purvis, MS
Work Hours:
Mon - Fri: 8am - 5pm CDT
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