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12 months of SEO: monthly clicks up 220%, impressions up 564.8%, 1229% increase in leads & inquiries

Client Overview

Heldenfels Enterprises is a premier precast and prestressed concrete manufacturer based in Texas, serving the construction industry with specialized products including structural columns, concrete pilings, stadium risers, bridge components, and BESS (Battery Energy Storage System) foundations. With decades of engineering expertise and manufacturing capability, Heldenfels serves commercial contractors, engineers, and developers across multiple sectors.
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The Challenge

(2024)
Despite being a leading manufacturer with exceptional products and engineering capabilities, Heldenfels Enterprises faced significant digital visibility challenges:
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Minimal Organic Presence: Averaging only 382 clicks per month with limited visibility for high-value commercial keywords

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Low Conversion Volume: Generating just 44 total conversions annually from organic search

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Poor Keyword Rankings: Critical industry terms ranking outside the top 50, making discovery nearly impossible

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Competitive Industrial Market: Competing against national manufacturers and distributors with established SEO presence

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Technical SEO Issues: Site structure, internal linking, and schema markup deficiencies limiting search engine understanding

The Solution

(2024 vs 2025)
Our team implemented a comprehensive 12-month SEO strategy focusing on technical excellence, content authority, and strategic link building:
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Technical SEO Foundation
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JSON-LD Schema Implementation: Added advanced structured data markup across key pages to enhance AI search visibility and enable rich snippets for Google’s AI Overviews and traditional search

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Hub-and-Spoke Internal Linking: Eliminated orphaned pages and created strategic link architecture connecting supporting content to high-value service pages

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Site Speed Optimization: Resolved technical debt, improved Core Web Vitals, and enhanced mobile responsiveness

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Crawl Path Optimization: Flattened site structure to improve indexing and page authority distribution

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Strategic Content Development
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Published 30+ In-Depth Blog Posts: Created authoritative content targeting specific industry keywords and buyer questions

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Reverse-Engineered Competitor Content: Analyzed top-ranking competitor pages and created superior content filling gaps

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FAQ Schema Integration: Added structured FAQ sections to capture featured snippet opportunities

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AI-Friendly Formatting: Optimized content structure with question-style subheadings and summary blocks for AI Overview inclusion

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Authority Link Building
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100+ High-Authority Backlinks: Secured placements on industry publications including USAWire and The Well Paid Expert with real traffic and domain authority

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Quality Over Quantity Focus: Shifted from volume to “big kill” links that move the needle on domain authority

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Tiered Link Support: Built Web 2.0 and supporting links to amplify existing backlink power

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Toxic Backlink Cleanup: Comprehensive backlink audit and disavow file submission to Google Search Console

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Ongoing Optimization
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Monthly Rank Tracking: Monitored 69 target keywords across all commercial categories

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Conversion Tracking Enhancement: Improved form tracking and attribution for lead capture

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Competitor Analysis: Regular analysis of SERP changes and competitor movements

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Content Refreshing: Updated existing high-performing pages with fresh statistics and examples

The Results 

(January 1, 2025 - June 30, 2025)

Overall Campaign Performance:

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Total Conversions: 558 (vs. 44 previous year) — 1,168% increase

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Monthly Average Clicks: 1,220 (vs. 382 previous year) — 219% increase

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Monthly Average Impressions: 193,760 (vs. 29,153 previous year) — 565% increase

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Average Search Position: 20.45 (33.5% improvement year-over-year)

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Domain Visibility: 19.27% (+12.99% improvement)

Position #1 Rankings 🏆
9

Top position achieved

Top 3 Rankings 📈
16

Page 1, above the fold

Top 10 Rankings 🎯
20

First page visibility

Avg. Improvement ⚡
+24

Position jumps

Rank Keyword Position Change Volume CPC
Standout Victories:
Total Conversions

558 total conversions from comprehensive SEO strategy

Rankings On Google

20+ #1 Google rankings for high-value commercial keywords buyer intent

Increase In Clicks

220% increase in clicks from improved visibility

increase In Impressions

565% increase in impressions showing exponential expansion in SERPs

50+ Tracked Keywords

Majority showing massive position improvements

Key Performance Metrics:
Position Jumps

Multiple keywords improved 20-99 positions

Commercial Intent

Dominated high-value B2B search terms

Geographic Targeting

Strong local presence for "Texas" and regional searches

BESS Category Expansion

Captured emerging battery energy storage market keywords

Strategic Insights

What Drove Exceptional Results:

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Keyword Tracking: 50+ target keywords across precast concrete, prestressed products, and BESS categories

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Content Strategy: Industry authority focus with technical depth and commercial intent

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Link Building: Quality-first approach targeting industry publications and relevant domains

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Schema Markup: JSON-LD implementation for Organization, FAQ, and Product types

Technical Excellence

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Advanced schema markup
imrpoved AI visibility with improved formatting and structure
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Site speed
blazing fast site speed with core web vital optimization
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Content Scheduling
authoritative blog posts published
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Geographic Precision
Targeted high-value developing areas

The Bottom Line

Heldenfels Enterprises’ SEO campaign delivered extraordinary results — 558 conversions (vs. 44 previous year) representing a 1,168% increase, 9 #1 Google rankings for high-value commercial keywords, and 220% traffic growth with a 565% increase in impressions. This performance demonstrates that strategic technical SEO, quality content development, and authority link building can transform even the most competitive industrial B2B markets. With multiple keywords jumping 20-99 positions and comprehensive visibility across 69 tracked terms, Heldenfels proved that patient, methodical optimization delivers exponential returns when executed correctly.

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You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
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Luke Tylee, Owner, NiceTintz

“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”

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Contact Information
Phone:
601-436-4112
Email:
contact@fuelresults.com
Location:
Purvis, MS
Work Hours:
Mon - Fri: 8am - 5pm CDT
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