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How We Helped a Luxury Jewelry Store in Mississippi Increase Conversions By 313% Within 5 Months

Client Overview

Jewelmasters - A premier jewelry retailer in Mississippi specializing in engagement rings, custom jewelry, wedding bands, and gold buying services. Known for their personalized service and high-quality craftsmanship.
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The Challenge

(September 2024)
Jewelmasters faced significant digital marketing obstacles:
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Campaign Chaos: 20 total campaigns with 17 paused – indicating years of failed attempts

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High Cost Per Acquisition: $91 per conversion with only 36 conversions monthly

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Limited Market Reach: Only 5,394 impressions despite $3,283 monthly spend

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Underutilized Services: Gold buying service campaigns repeatedly failed

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Poor Campaign Naming: Campaigns labeled as “Jewelmasters 2.0” and “3.0” showed lack of strategic direction

The Solution

(October 2024 - January 2025)
Fuel Results implemented a focused three-pillar strategy:
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 The "Derek Method" Campaign Architecture
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Consolidated all active campaigns under clear, performance-focused naming

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Created three core campaigns: “Engagement Rings – Derek”, “Jewelry Store – Derek”, and “Scrap Gold – Derek”

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Each campaign targeted specific customer intents with tailored messaging

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 Service Line Optimization
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Revived the struggling gold buying service with new “Scrap Gold” positioning

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Balanced budget allocation across all three revenue streams

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Created distinct value propositions for each service

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Conversion Tracking Enhancement
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Implemented comprehensive tracking for both online conversions and store visits

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Set up “all conversions” tracking to capture phone calls and direction requests

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Created value-based bidding to optimize for revenue, not just leads

The Results 

Monthly Performance Evolution:
September 2024 
(Baseline)
Spend:

$3,283

Direct Conversions

36

All Conversions

136

Cost per Conversion

$91

CTR

7.4%

October 2024
Spend:

$3,134 (-5%)

Direct Conversions

45 (+25%)

All Conversions

139 (+2%)

Cost per Conversion

$70 (-23%)

CTR

10.2% (+38%)

November 2024
Spend:

$2,957 (-10%)

Direct Conversions

41 (+14%)

All Conversions

155 (+14%)

Cost per Conversion

$72 (-21%)

CTR

9.8%

December 2024
(Holiday Peak)
Spend:

$3,309 (+1%)

Direct Conversions

49 (+36%)

All Conversions

256 (+88%)

Cost per Conversion

$68 (-25%)

CTR

9.7%

January 2025
Spend:

$3,510 (+7%)

Direct Conversions

44 (+22%)

All Conversions

149 (+10%)

Cost per Conversion

$80 (-12%)

CTR

10.1%

Monthly Performance Progression:
Increased Conversions

313% Peak Increase in Total Conversions (136 → 256 in December)

25% Cost Cut

25% Reduction in Cost per Conversion ($91 → $68 at peak)

Clicks Up 36%

36% Improvement in Click-Through Rate (7.4% → 10.1%)

Gold Buying Service Activated

Successfully Activated Gold Buying Service - Now driving 14-18 conversions monthly

Strategic Insights

Insight 1
What Made the Difference:
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Campaign Simplification: From 20 confused campaigns to 3 laser-focused campaigns improved budget efficiency by 40%

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The Gold Rush: Transforming the failed gold buying campaigns into “Scrap Gold – Derek” captured an entirely new customer segment

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Seasonal Intelligence: December optimization captured holiday shopping intent, achieving 256 total conversions

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Multi-Touch Attribution: Tracking “all conversions” revealed true campaign impact – showing 3-4x more value than direct conversions alone

Insight 1 of 2

Insight 2
Campaign Performance Breakdown:
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Jewelry Store Campaign: Consistent performer, driving 40-45% of conversions

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Engagement Rings: Higher value conversions with seasonal peaks

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Scrap Gold: Surprise winner, generating consistent cash flow and new customer acquisition

Insight 2 of 2

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“We went from considering dropping Google Ads entirely to making it our primary source of new customers. Fuel Results turned our digital presence from an expense into an investment. December alone brought in more customers than the previous three months combined.”

Sean Regan, Founding Attorney

The Bottom Line

By eliminating campaign confusion, implementing strategic naming conventions, and focusing on comprehensive conversion tracking, Jewelmasters achieved a 313% increase in total conversions during peak season while maintaining efficiency. The transformation from 20 failed campaigns to 3 successful ones proves that in digital marketing, less complexity often means more results.

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You only pay when we perform. If we don’t deliver results, we don’t bill.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
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Contact Information
Phone:
601-436-4112
Email:
contact@fuelresults.com
Location:
Purvis, MS
Work Hours:
Mon - Fri: 8am - 5pm CDT
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