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How We Helped a Jewelry Store Increase Search Visibility by 67% and Achieve Four Competitive #1 Rankings in Just 47 Days

Client Overview

Jewelmasters Online - A premier jeweler in Hattiesburg, Mississippi specializing in buying and selling gold, custom engagement rings, and fine jewelry services. With deep roots in the local community, they serve customers seeking quality jewelry for life's most important moments. Fuel Results previously built their website from the ground up, establishing a strong digital foundation that was ready for aggressive SEO optimization.
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The Challenge

(February 2025)
Despite having a solid website and decent visibility, Jewelmasters faced growth limitations:
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Plateaued Performance: Stuck at 40.17% domain visibility with room for improvement

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Limited Top Rankings: Only 12 keywords in top 3 positions for a multi-service jeweler

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Missing Prime Keywords: Not ranking #1 for critical “engagement rings near me”

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Local Competition: National chains and competitors holding top positions

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Untapped Potential: Strong foundation but not maximizing local search opportunity

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Seasonal Pressure: Need to capture Valentine’s and spring engagement season

The Solution

(February 26 - April 14, 2025)
Fuel Results implemented a targeted 47-day SEO sprint focusing on local dominance:
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Hyper-Local Intent Targeting
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Prioritized immediate-need queries: “sell gold near me” for quick conversions

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Focused on high-value searches: “engagement rings near me”

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Targeted comparison searches: “best jewelry store Hattiesburg”

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Optimized for mobile voice search: “jewelry store near me open now”

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Strategic On-Page Enhancement
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Enriched all product pages with local modifiers and neighborhood names

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Created location-specific landing pages for surrounding communities

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Developed detailed ring customization guides with local examples

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Added real customer testimonials with Hattiesburg references

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Local Pack Optimization Blitz
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Implemented comprehensive jewelry-specific structured data

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Enhanced Google Business Profile with 100+ new photos

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Added detailed service descriptions for buying gold and custom design

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Generated 15 new 5-star reviews during campaign period

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Rapid Authority Building
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Secured listings in 25 local Hattiesburg directories

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Built relationships with wedding venues and event planners

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Created content partnerships with local wedding blogs

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Developed reciprocal relationships with complementary businesses

The Results 

(47-Day Transformation)
Domain Performance
Domain Visibility

40.17% → 67.07% (+26.90 percentage points)

Relative Growth

+66.9% improvement in under 7 weeks

Ranking Distribution Explosion
Top 3 Rankings

12 → 14 keywords (+16.7%)

Quality Over Quantity

Focused on capturing #1 for money keywords

Critical #1 Rankings Captured
"Engagement Rings Near Me"

Position #8 → Position #1 (+7 positions)

"Jewelry Store"

Position #5 → Position #1 (+4 positions)

"Jewelry Stores"

Position #3 → Position #1 (+2 positions)

"Jewelry Store Near Me"

Position #3 → Position #1 (+2 positions)

Key Performance Achievements
New #1 Rankings

4 New #1 Rankings for primary business keywords

Visibility Gain

26.90 pp Visibility Gain in just 47 days

Success Rate

100% Success Rate on targeted keywords

Position Improvement

Average Position Improvement: +3.75 positions

Strategic Insights

Insights

What Drove Rapid Success:

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Already Strong Foundation: Starting from 40% visibility allowed focused optimization rather than complete rebuild

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Surgical Keyword Targeting: Instead of chasing volume, captured four critical #1 rankings that drive revenue

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Perfect Timing: Executed during peak jewelry buying season (post-Valentine’s through spring engagements)

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Local Authority Signals: Concentrated local citations and reviews built immediate trust

The Power of #1 Rankings

“Engagement Rings Near Me”: Highest revenue-per-click keyword

“Jewelry Store”: Captures all service intent

“Jewelry Stores”: Plurals often have different intent

“Jewelry Store Near Me”: Mobile and voice search dominant

The Bottom Line

Jewelmasters’ 67% visibility surge in just 47 days demonstrates the power of focused SEO execution. Rather than chasing hundreds of keywords, they captured four #1 rankings that matter most to their business. Starting from an already-decent 40% visibility and reaching 67% proves that even established websites can achieve dramatic improvements through strategic optimization. The combination of local intent targeting, on-page refinement, and rapid authority building delivered results that typically take months in just over 6 weeks.

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You only pay when we perform. If we don’t deliver results, we don’t bill.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
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You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
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“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”

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Contact Information
Phone:
601-436-4112
Email:
contact@fuelresults.com
Location:
Purvis, MS
Work Hours:
Mon - Fri: 8am - 5pm CDT
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