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White logo with the words "niceTintz" in a stylized font, and "Window Tinting" written underneath in smaller text.

How We Helped a Vehicle Window Tinting and Wrap Shop Generate 330 Conversions At a 34.77% Conversion Rate While Maintaining $6.21 Cost Per Lead Over 6 Months

Client Overview

NiceTintz - A premium vehicle window tinting and wrap specialist serving the automotive aftermarket industry. They provide professional window tinting, paint protection film (PPF), ceramic coating, and vehicle wraps for both consumer vehicles and commercial fleets. With a focus on quality materials and expert installation, NiceTintz has built a reputation for transforming vehicles with style and protection.
Two men in black shirts apply window tint film to a blue car inside a garage. The man in the foreground has tattoos on his arm and wears a black cap, focusing on smoothing the tint with a tool.

The Challenge

(December 2024)
Despite offering premium services in a growing market, NiceTintz faced significant digital advertising hurdles:
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Limited Digital Presence: Relying heavily on word-of-mouth in a market increasingly driven by online search

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Competitive Landscape: Competing against national chains with massive advertising budgets

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Untapped Commercial Market: Missing opportunities in the lucrative fleet wrap segment

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No Phone Tracking: Unable to measure call conversions from advertising efforts

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Budget Constraints: Needed to maximize every dollar spent on digital advertising

The Solution

(January 1, 2025 - June 30, 2025)
Our team implemented a focused Google Ads strategy concentrating resources on high-performing opportunities:
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Strategic Campaign Development
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Launched targeted “Car Wraps – General” campaign for maximum impact

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Implemented smart bidding strategies to optimize for conversions

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Created tight geographic targeting for local service area

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Developed separate ad groups for each core service offering

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Conversion Tracking Excellence
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Set up comprehensive conversion tracking including form fills

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Implemented call tracking to capture phone conversions

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Created micro-conversions to optimize campaign learning

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Built custom audiences based on high-value actions

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Ad Copy & Landing Page Optimization
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Developed compelling ad copy highlighting quality and expertise

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Created dedicated landing pages for each service type

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Added trust signals including certifications and warranties

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Implemented dynamic keyword insertion for relevance

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Strategic Bid Management
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Started with aggressive bidding to capture market share

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Refined targeting based on conversion data

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Adjusted bids by device and time of day

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Implemented negative keywords to reduce waste

The Results 

(January 1, 2025 - June 30, 2025)

Overall Campaign Performance:

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Total Conversions: 330 (including 45 phone calls)

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Conversion Rate: 34.77% (industry average: 3-5%)

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Cost Per Conversion: $6.21 (exceptional for automotive services)

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Total Investment: $2,050.44

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Return on Investment: 5,300%+ (based on average service value)

Month-by-Month Excellence:
January 2025 - Strong Start
Conversions

62 at $5.89 each

Conversion Rate

39.49%

Set the foundation for success

February 2025 - Maintaining Momentum
Conversions

53 at $6.04 each

Conversion Rate

38.97%

Consistent performance despite shorter month

March 2025 - Phone Call Surge
Conversions

58 with 12 phone calls

Conversion Rate

$5.79

Highest phone call volume of campaign

April 2025 - Optimization Opportunity
Conversions

42 identified refinement needs

Adjusted bidding strategy mid-month

Set stage for May explosion

May 2025 - Peak Performance
Conversions

69 - highest monthly total

Cost per Conversion

$5.13 - best efficiency

Conversion Rate

40.12% -  campaign high

June 2025 - Sustained Success
Conversions

46 maintaining profitability

Conversion Rate

30.67%

Consistent results heading into summer

Standout Victories:
Total Conversions

330 in 6 months from focused campaign strategy

Phone Calls tracked

45 tracked and attributed to ads

Average Cost Per Lead

$6.21 - 80% below industry average

Average Cost Per Lead

$6.21 - 80% below industry average

Conversion Rate

34.77% - 7x higher than automotive industry standard

Key Performance Metrics:
Click-Through Rate:

12.26% average (industry: 2-3%)

Quality Score:

Achieved 8+ on primary keywords

Impression Share:

Dominated local searches

Mobile Performance:

65% of conversions from mobile devices

Strategic Insights

What Drove Exceptional Results:

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Laser-Focused Targeting: Concentrating budget on high-performing strategies maximized efficiency

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Conversion Rate Optimization: 34.77% rate indicates exceptional landing page and offer alignment

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Cost Efficiency: $6.21 per lead in automotive services demonstrates masterful bid management

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Phone Call Integration: 45 tracked calls added 13.6% to total conversions

Technical Excellence

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Campaign Structure
Streamlined architecture for maximum control
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Bid Strategy
Smart bidding adapted to performance patterns
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Ad Scheduling
Optimized for peak conversion windows
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Geographic Precision
Targeted high-value service areas

The Bottom Line

NiceTintz’s Google Ads campaign delivered extraordinary results – 330 conversions at just $6.21 each with a 34.77% conversion rate that’s 7x the industry average. This performance demonstrates that focused strategy, meticulous optimization, and commitment to tracking can transform a modest budget into a lead generation machine. With May’s peak of 69 conversions at $5.13 each, NiceTintz proved that premium automotive services can achieve both volume and efficiency in digital advertising.

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No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
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