How We Helped a Bariatric Surgery Center Generate 180 Leads (Valued at 3M+) at $22.93 Each in Just 6.5 Months
Client Overview
The Challenge
Southern Surgery Bariatrics faced unique marketing challenges in the highly specialized medical field:
High-Value, Low-Volume Service: Bariatric surgery ranges from $15,000-$25,000 per procedure
Extended Decision Timeline: Patients typically research for 6-12 months before committing
Insurance Complexity: Many leads need insurance verification before qualifying
Sensitive Topic: Weight loss surgery requires careful, empathetic messaging
Geographic Limitations: Limited to patients within reasonable travel distance
The Solution
(January - July 2025)
Fuel Results implemented a focused, high-performance Facebook Ads strategy:
Single Campaign Focus
Consolidated all efforts into one optimized “Leads Campaign”
Avoided campaign fragmentation that dilutes learning algorithms
Maintained consistent messaging throughout the campaign
Precision Audience Targeting
Focused on health-conscious individuals aged 30-65
Targeted interests in weight loss, health conditions, and wellness
Built lookalike audiences from successful patient data
Geographic radius targeting around surgery center locations
Educational Content Strategy
Created ads focusing on success stories and transformations
Developed educational content about surgery options
Used video testimonials to build trust and credibility
Addressed common concerns and insurance questions upfront
The Results
Campaign Metrics:
Campaign Metrics:
$4,127.73
48,034
301,215
6.3 (optimal for consideration phase)
1,583
0.53%
$2.61
Lead Generation Performance:
180 Leads
$22.93
27.7 leads per month
$600
Efficiency Metrics:
$13.70
11.4%
Strategic Insights
What Made This Campaign Exceptional:
Remarkable Lead Volume: 180 leads in just 6.5 months for a high-consideration medical procedure demonstrates exceptional targeting and messaging
Industry-Leading Cost Efficiency: At $22.93 per lead for a $15,000-$25,000 service, the campaign achieved costs 75% below industry average ($75-$150 per bariatric lead)
Optimal Frequency Strategy: The 6.3 frequency hit the sweet spot – enough touchpoints to build trust without causing ad fatigue
Conversion Excellence: An 11.4% lead-to-click rate is 3x the Facebook average, showing highly qualified traffic
ROI Analysis
Lead Generation Results
Conservative Patient Conversion: 10% of 180 leads = 18 patients
Average Procedure Value: $18,000
Estimated Revenue Generated: $324,000
Return on Ad Spend: 7,751%
Revenue per Dollar Spent: $78.51
Key Learnings
Generating 27.7 leads per month in the bariatric surgery niche proves that with the right strategy, even specialized medical services can scale quickly
Maintaining a $22.93 cost per lead while spending $600/month shows the campaign avoided the typical cost inflation of rapid scaling
The 6.3 average frequency allowed multiple touchpoints essential for building trust in medical decision-making
The high CTR and conversion rate suggest mobile-optimized landing pages and instant forms drove performance
“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”
Josh Hammons, Southern Surgery Bariatrics NP
The Bottom Line
Southern Surgery Bariatrics achieved what many medical practices dream of: consistent, cost-effective lead generation at scale. With 180 leads in 6.5 months at just $22.93 each, they’ve cracked the code on Facebook Ads for high-value medical services. The estimated 78x return on investment proves that strategic Facebook advertising can transform specialized healthcare practices.
Let’s build a lead machine that works while you work.Contact Fuel Results to discover how we can create your custom lead generation machine.
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Results or We Work for Free
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Complete Transparency
“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”
“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”
“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”
Predictable leads. Zero guesswork.
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Contact Information
601-436-4112
contact@fuelresults.com
Purvis, MS
Mon - Fri: 8am - 5pm CDT
