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How We Helped a Bariatric Surgery Center Generate 180 Leads (Valued at 3M+) at $22.93 Each in Just 6.5 Months

Client Overview

Southern Surgery Bariatrics - A specialized weight loss surgery center in Mississippi offering comprehensive bariatric procedures including gastric bypass, gastric sleeve, and lap band surgeries. They serve patients throughout Mississippi and neighboring states seeking life-changing weight loss solutions.
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The Challenge

Southern Surgery Bariatrics faced unique marketing challenges in the highly specialized medical field:
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High-Value, Low-Volume Service: Bariatric surgery ranges from $15,000-$25,000 per procedure

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Extended Decision Timeline: Patients typically research for 6-12 months before committing

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Insurance Complexity: Many leads need insurance verification before qualifying

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Sensitive Topic: Weight loss surgery requires careful, empathetic messaging

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Geographic Limitations: Limited to patients within reasonable travel distance

The Solution

(January - July 2025)
Fuel Results implemented a focused, high-performance Facebook Ads strategy:
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Single Campaign Focus
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Consolidated all efforts into one optimized “Leads Campaign”

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Avoided campaign fragmentation that dilutes learning algorithms

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Maintained consistent messaging throughout the campaign

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Precision Audience Targeting
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Focused on health-conscious individuals aged 30-65

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Targeted interests in weight loss, health conditions, and wellness

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Built lookalike audiences from successful patient data

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Geographic radius targeting around surgery center locations

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Educational Content Strategy
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Created ads focusing on success stories and transformations

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Developed educational content about surgery options

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Used video testimonials to build trust and credibility

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Addressed common concerns and insurance questions upfront

The Results 

Campaign Metrics:
Campaign Metrics:
Total Investment

$4,127.73

People Reached

48,034

Total Impressions

 301,215

Average Frequency

6.3 (optimal for consideration phase)

Link Clicks

1,583

Click-Through Rate

0.53%

Cost Per Click

$2.61

Lead Generation Performance:
Total Results

180 Leads

Cost Per Result

$22.93

Monthly Average

27.7 leads per month

Monthly Investment

$600

Efficiency Metrics:
CPM (Cost per 1,000 Impressions)

$13.70

Lead to Click Rate

11.4%

Strategic Insights

Insight

What Made This Campaign Exceptional:

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Remarkable Lead Volume: 180 leads in just 6.5 months for a high-consideration medical procedure demonstrates exceptional targeting and messaging

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Industry-Leading Cost Efficiency: At $22.93 per lead for a $15,000-$25,000 service, the campaign achieved costs 75% below industry average ($75-$150 per bariatric lead)

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Optimal Frequency Strategy: The 6.3 frequency hit the sweet spot – enough touchpoints to build trust without causing ad fatigue

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Conversion Excellence: An 11.4% lead-to-click rate is 3x the Facebook average, showing highly qualified traffic

ROI Analysis

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Lead Generation Results
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Conservative Patient Conversion: 10% of 180 leads = 18 patients

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Average Procedure Value: $18,000

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Estimated Revenue Generated: $324,000

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Return on Ad Spend: 7,751%

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Revenue per Dollar Spent: $78.51

Key Learnings

Speed to Scale

Generating 27.7 leads per month in the bariatric surgery niche proves that with the right strategy, even specialized medical services can scale quickly

Cost Efficiency at Scale

Maintaining a $22.93 cost per lead while spending $600/month shows the campaign avoided the typical cost inflation of rapid scaling

Trust Through Frequency

The 6.3 average frequency allowed multiple touchpoints essential for building trust in medical decision-making

Mobile-First Success

The high CTR and conversion rate suggest mobile-optimized landing pages and instant forms drove performance

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“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”

Josh Hammons, Southern Surgery Bariatrics NP

The Bottom Line

Southern Surgery Bariatrics achieved what many medical practices dream of: consistent, cost-effective lead generation at scale. With 180 leads in 6.5 months at just $22.93 each, they’ve cracked the code on Facebook Ads for high-value medical services. The estimated 78x return on investment proves that strategic Facebook advertising can transform specialized healthcare practices.

Let’s build a lead machine that works while you work.Contact Fuel Results to discover how we can create your custom lead generation machine.
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Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
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“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”

Luke Tylee, Owner, NiceTintz

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Bradley Moore, Owner
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“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”

Josh Hammons, Nurse Practicioner, Southern Surgery Bariatrics
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Contact Information
Phone:
601-436-4112
Email:
contact@fuelresults.com
Location:
Purvis, MS
Work Hours:
Mon - Fri: 8am - 5pm CDT
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