White logo on a light background showing a stylized fuel nozzle to the left of the words "FuelResults" in a modern font.
The word "VELOCITY" in bold, white, uppercase letters on a black background, with a small downward-pointing chevron symbol beneath the text.

How We Helped a Fort Wayne Gym Achieve 213% Growth in Top 3 Rankings in Just 26 Days

Client Overview

Velocity HDO - A premium fitness studio in Fort Wayne, Indiana specializing in personal training, group fitness classes, and nutrition coaching. They focus on delivering customized fitness programs to help members achieve their health goals through personalized attention and expert guidance.
Modern gym interior with various exercise machines arranged neatly on wooden flooring, illuminated by geometric LED ceiling lights. The gym is empty and has mirrors on the walls.

The Challenge

(May 2025)
Velocity HDO faced significant visibility challenges in a competitive local fitness market:
A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Low Search Visibility: Only 33.76% domain visibility limiting organic reach

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Minimal Top Rankings: Just 15 keywords ranking in top 3 positions

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Missing Local Intent: Not appearing for critical “near me” searches

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Competitive Disadvantage: Large gym chains dominating local search results

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Limited Geographic Reach: Invisible for searches outside immediate neighborhood

The Solution

(May 18 - June 12, 2025)
Fuel Results implemented an aggressive local SEO sprint focusing on four strategic pillars:
A graphic of two concentric orange rings with a gradient effect, set against a light gray background. The rings form a circular, target-like design with a white center.
Local-Intent Targeting
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Identified and optimized for high-value “near me” queries

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Created location-specific content for “gyms near me” and “personal trainer near me”

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Mapped search intent to specific service offerings

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Developed neighborhood-specific landing pages

An icon of an orange document with horizontal white lines, representing text, and a white gear symbol at the bottom right, indicating settings or customization options.
High-Intent Keyword Targeting
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Complete revamp of all service pages with local modifiers

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Created city-specific landing pages for Fort Wayne neighborhoods

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Optimized title tags, meta descriptions, and headers for local intent

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Enhanced internal linking structure to boost page authority

Two horizontal red bars stacked, each fading from dark to light red from left to right, with a thin white gear outline partially overlaid on the lower right corner of the bars. The background is light gray.
Local Pack Domination
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Implemented comprehensive structured data markup

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Optimized Google Business Profile with complete information

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Added service-specific attributes and Q&A sections

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Encouraged and responded to customer reviews

A simple icon of an oven with an orange to black gradient, featuring a rectangular window and two horizontal lines above it, symbolizing the appliance's door and controls.
Authority Building Campaign
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Secured local citations from Fort Wayne business directories

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Built high-relevance fitness and health backlinks

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Created partnerships with local wellness businesses

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Developed community-focused content strategy

The Results 

(26-Day Transformation)

Funnel Performance Metrics

Domain Performance
Domain Visibility

33.76% → 41.95% (+8.19 percentage points)

Visibility Growth

+24.3% improvement

Ranking Distribution Explosion
Top 3 Rankings

15 → 47 keywords (+213.3%)

Top 10 Rankings

19 → 52 keywords (+173.7%)

Top 20 Rankings

29 → 57 keywords (+110.3%)

Top 100 Rankings

41 → 65 keywords (+78.0%)

Standout Keyword Victories
"Personal Trainers Near Me"

Unranked → Position #54 (+99 positions)

"Gyms Near Me With Trainers"

Unranked → Position #100 (+99 positions)

"Gyms With Personal Trainer Near Me"

Unranked → Position #56 (+99 positions)

Key Performance Achievements
New Top 3 Rankings

32 New Top 3 Rankings in less than 4 weeks

New First Page Rankings

33 New First Page Rankings capturing prime visibility

Triple-Digit Position

Triple-Digit Position Gains for money keywords

Strategic Insights

Insights

What Drove Rapid Success:

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Hyper-Local Focus: By targeting specific “near me” queries, Velocity HDO captured high-intent searchers ready to join a gym

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Speed of Implementation: Executing all optimizations within a concentrated timeframe created compounding ranking signals

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Local Pack Strategy: Optimizing for Google’s local 3-pack multiplied visibility beyond traditional organic rankings

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Intent Matching: Aligning content with exactly how Fort Wayne residents search for fitness services

Campaign Spotlight: "Gold & Silver Ad" Evolution

Technical Excellence

A simple, stylized illustration of an orange and black rocket ship with a circular window near the top, shown against a light gray background.
Page Speed
Improved load times by 47% enhancing user experience
A rectangular sample tag displays a gradient from dark brown at the bottom to bright orange at the top, with a small round hole centered near the top edge.
Mobile Optimization
100% mobile-friendly score capturing on-the-go searches
A simple, stylized gear icon with eight teeth, filled with a gradient from orange at the top to dark brown at the bottom, on a light gray background.
Schema Implementation
LocalBusiness and ExerciseGym structured data
A stylized icon of a dropdown menu with four horizontal sections, a highlighted top bar, and a downward arrow, all set within a rounded square with an orange border.
Citation Consistency
NAP alignment across 50+ local directories

The Bottom Line

Velocity HDO’s remarkable 26-day transformation proves that focused local SEO can deliver explosive results. By concentrating on hyper-local search intent, overhauling on-page content, and securing authoritative local links, they achieved a 213% increase in top 3 rankings. This massive visibility gain positions them to dominate Fort Wayne’s competitive fitness market and drive sustained member growth.

Let’s build a lead machine that works while you work.Contact Fuel Results to discover how we can create your custom lead generation machine.
Contact Us today
Only 4 new clients accepted monthly to maintain quality.
we do guarantees

The Fuel Results 100%
Satisfaction Guarantee

We’re not just confident—we’re accountable. If we don’t deliver the qualified leads we promised, we’ll keep working for free until we do. Period.
A person holds a smartphone displaying a website about supporting mental wellness in Park City, with one finger pointing to a blue "See Who We Are" button on the screen.
A simple, solid red heart shape on a light gray background.
Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
An orange icon of a rolled-up scroll with two white horizontal lines representing text, set against a light background.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
A solid orange, starburst-shaped badge or seal with eight rounded points on a light gray background.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
An orange icon of two hands shaking, symbolizing a handshake or agreement, on a light background.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Smiling man wearing a dark cap with "nice Tryk" written on it and a gray collared shirt, standing against a plain light background.

“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”

Luke Tylee, Owner, NiceTintz

“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”

Bradley Moore, Owner
A man in a white lab coat smiles at the camera. Another person in a white coat and dress shirt with a striped tie stands partially visible behind him. The background is plain.

“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”

Josh Hammons, Nurse Practicioner, Southern Surgery Bariatrics
Let’s build a lead machine that never clocks out
No contracts. No confusion. Just high-converting funnels, local traffic, and qualified leads—delivered fast by a team that actually gives a damn.
APPLY FOR YOUR FREE STRATEGY SESSION
Only 4 new clients accepted monthly to maintain quality.
White logo on a light background showing a stylized fuel nozzle to the left of the words "FuelResults" in a modern font.
Predictable leads. Zero guesswork.
Follow our social channels
A white lowercase "f" in the center of a solid white circle, set against a light gray background. The image is very blurred, making details hard to distinguish.A blurred, grayscale image of the YouTube play button logo centered on a white background.
Contact Information
Phone:
601-436-4112
Email:
contact@fuelresults.com
Location:
Purvis, MS
Work Hours:
Mon - Fri: 8am - 5pm CDT
The Meta Business Partner logo features the blue Meta symbol on the left, followed by the word "Meta" in black, with "Business Partner" written below in smaller black text.Google Partner badge with the Google logo in color and the word "Partner" in gray text, shown on a white background with a vertical blue bar on the left.
Green shopping bag icon with a white "S" next to the words "shopify partners" in light gray text on a white background.
A rectangular badge with the Klaviyo logo and the word "Partner" below it, set against a light background with a red vertical stripe on the left.
Copyright © 2026. FuelResults
driven by Major League Marketers, LLC.
The image displays the text “FuelResults®” in bold, black letters with a registered trademark symbol following the word. The background is light gray.