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Website Design & Development

Crushing Complexity: How We Transformed Bonner Analytical Into a Modern SEO Powerhouse

Turning complex science into a clear, search-optimized digital experience built for results.

We rebuilt the website for Bonner Analytical Testing Co., a trusted laboratory specializing in advanced analytical testing for industries across the Southeast. Their previous site was outdated, lacked structure, and failed to communicate the company’s depth of expertise or even appear in modern search results. We completely restructured their online presence with strategic, SEO-optimized copy and a clear hierarchy that separates services and capabilities into dedicated pages, improving both visibility and user understanding. The new site features a clean, professional design supported by industry research, FAQs for AI-driven search visibility, and a content strategy built to capture targeted keywords. With modern design, case studies, and trust-building elements throughout, Bonner now stands out online as the industry leader they’ve been for decades, supported by a site built to drive engagement, credibility, and conversions.

Elements

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Modern, Trust Building Design
Optimized Structure
Modern, Trust Building Design
Optimized Structure
A website page displays chemical analysis services, with a navigation menu on the left and main content describing organic and chemical testing. There is an image of a woman in a lab coat and blue gloves using a microscope.

The Challenge

Modernizing an outdated web presence to properly showcase industry-leading expertise and capture organic traffic.
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Outdated website with poor information architecture

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Lack of SEO optimization and outdated technical infrastructure

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Limited brand presence and trust indicators

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Translating technical services into accessible content

The Solution

A ground-up rebuild focused on search visibility, user experience, and positioning Bonner as the go-to analytical testing authority.
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Separated complex analytical services into dedicated, SEO-optimized pages that target specific keywords

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Professional visual branding, clear service categorization, and strategic placement of credibility factors that position Bonner as the established industry leader they are

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Targeted copy for each service area, implemented blog functionality, and added multiple FAQ sections to capture organic traffic and improve AI-search visibility

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Strategically placed CTAs throughout the site guide visitors from research to engagement

A website section titled "Latest From Case Studies" displays three cards: Clinical Research (Innovating to End Malaria), Laboratory (Emerging Investigators), and Oncology (Quality Control), each with scientific images.

The Bottom Line

By separating decades of complex services into clear, searchable pages, translating technical expertise into content that both Google and prospects understand, and wrapping it all in a design that commands industry authority, we didn’t just modernize a website, we built a digital presence that positions Bonner where they belong: at the top of search results and top of mind for every agency and manufacturer searching for analytical testing they can trust.

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No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
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