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Website Design & Development

Dominating Search: How We Drove Massive Traffic and Growth for Custom Truck Concepts

Fueling online growth through strategic SEO and seamless integrations.

We built a high-performance, SEO-optimized website for Custom Truck Concepts, a new off-road parts and accessories business. Before design and copy began, we performed in-depth keyword and competitor research to shape a strategy that could compete with major online retailers. The result was a structured, conversion-driven site that showcases their services, highlights top brands, and engages customers with high-quality visuals sourced directly from vendors. As the business expanded into selling custom upfitted vehicles, we integrated their Lightspeed POS with automated feeds to AutoTrader and CarGurus, creating a seamless sales pipeline. With continuous monthly SEO, CRM automation, and conversion-focused design, the site now drives consistent traffic and leads.

Elements

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SEO Optimized Page Structure
Blog System
LightSpeed Integrated Vehicle Page
SEO Optimized Page Structure
Blog System
LightSpeed Integrated Vehicle Page
A black and orange website footer offers aftermarket accessory consultations, with a prominent booking button, contact info, business hours, resource links, vehicle types, and services listed in organized columns. Custom Truck Concepts branding shown.

The Challenge

Winning visibility in a competitive market required strategy as rugged as their builds.
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Launch a brand-new business into a competitive off-road market dominated by national retailers and established brands.

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Develop a scalable site structure that could support both product-based SEO and future vehicle sales without losing clarity or performance.

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Integrate a dated POS system not originally designed for automotive sales — and make it function for online vehicle listings and SEO.

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Create high-quality, engaging visuals with limited initial media by collaborating with vendors and sourcing product imagery directly.

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Reposition the brand for high-ticket sales while maintaining strong organic rankings for parts, accessories, and installations.

The Solution

Our approach combined SEO precision, smart integrations, and conversion-driven design.
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Built a scalable, SEO-optimized website structured around top-performing keywords, categories, and brands to dominate local search and compete with national retailers.

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Integrated the Lightspeed POS system with custom functionality and automated feeds to AutoTrader and CarGurus, streamlining vehicle listings and sales.

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Created conversion-focused vehicle and product pages with high-quality visuals sourced from vendors to capture attention and drive inquiries.

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Implemented GoHighLevel CRM and chatbot automation to schedule test drives, manage leads, and instantly engage new visitors.

A black Ford pickup truck with large aftermarket wheels is parked next to a close-up image of a single custom wheel. Promotional text and a red button for booking an accessory consultation are displayed on the right.

The Bottom Line

The new Custom Truck Concepts website gave this startup the digital horsepower to compete and win in a crowded market. Built on a rock-solid SEO foundation, the site drives consistent traffic and ranks at the top of search results for many local search terms. With custom integrations for Lightspeed, AutoTrader, and CarGurus, plus CRM and chatbot automation, the business now captures and converts leads from their website. What started as an off-road accessory shop has evolved into a full-fledged custom vehicle brand, backed by a high-performing website built to scale with every stage of growth.

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Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
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Email:
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