White logo on a light background showing a stylized fuel nozzle to the left of the words "FuelResults" in a modern font.
Landing Page with CRM for Facebook Ads

Empathy-Driven Landing Page That Converts Desperate Dieters Into Surgical Patients

Research-based landing page with emotional storytelling and automated qualification that turns Facebook ad traffic into consultation bookings for bariatric surgery.

We built a high-converting landing page for Southern Surgery Bariatric Center designed to capture leads from Facebook advertising campaigns. Built on GoHighLevel with integrated calendar booking, automated SMS/email nurturing, and qualification surveys, this page strategically guides prospects from frustration to hope to action. Using Fuel Results’ research methodology, we analyzed the bariatric surgery market, competitor messaging, and patient psychology to craft copy that addresses the deepest emotional pain points of chronic dieters. The page opens with empathetic storytelling that validates years of struggle, systematically dismantles objections by comparing surgery to failed alternatives, and builds trust through Dr. Girod’s credentials and 1,030+ patient success stories. With mobile-responsive design, Facebook pixel tracking, and strategic page flow that removes friction at every step, this landing page transforms skeptical ad viewers into qualified consultation bookings for a life-changing medical procedure.

Elements

See the highlights
of this website

tap image to start
Lead Qualification Survey
Conversion Optimized Design
Lead Qualification Survey
Conversion Optimized Design
A survey question on a website asks, "Where are you in your weight loss surgery decision process?" with four answer options and navigation buttons labeled "PREV" and "NEXT.

The Challenge

Converting weight loss skeptics into bariatric surgery patients through a single landing page powered by Facebook ads.
A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

The target audience has tried everything and failed repeatedly, creating deep skepticism about any solution, especially a surgical one that feels drastic and scary

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Bariatric surgery is a major medical decision that prospects naturally fear, requiring the page to build massive trust and overcome safety concerns before they’ll even book a consultation.

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Ozempic, weight loss medications, and diet programs are heavily marketed as “easier” solutions, making it challenging to position surgery as the superior long-term option

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

The page needed to connect with people at their breaking point, frustrated, desperate, and finally ready for drastic change, while they’re in that emotional state.

The Solution

Emotionally-intelligent copy that validates struggle, dismantles objections, and positions surgery as the only permanent solution.
A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Started with deeply relatable storytelling about the endless cycle of dieting failure, creating instant emotional connection and making prospects feel seen and understood rather than judged

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Systematically addressed every concern by comparing surgery to failed alternatives (diets, Ozempic, CoolSculpting), explaining the science behind why nothing else works permanently, and positioning bariatric surgery as the metabolic reset their body needs

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Featured Dr. Girod’s awards, 1,030+ patient success rate, Center of Excellence designation, and insurance coverage information to overcome fear and establish credibility for a major medical decision

A green circle with a white checkmark in the center, symbolizing approval, success, or completion.

Integrated calendar booking with eligibility surveys that pre-qualify leads, automated SMS/email sequences that nurture prospects toward booking, and limited-time $150 credit offer that creates urgency, all tracked with Facebook pixel for campaign optimization

A group of seven medical professionals in green and black scrubs stand together smiling in an operating room. Text congratulates patients on beginning their bariatric surgery journey at Southern Surgery & Bariatrics Center.

The Bottom Line

By deeply researching the psychology of chronic dieters, opening with empathetic storytelling that validates years of struggle, strategically dismantling every objection about surgery while positioning it as the only permanent solution, and building trust through credentials and social proof that overcomes fear, we didn’t just create a landing page, we built a conversion system that meets prospects at their breaking point and guides them toward life-changing action. With GoHighLevel automation that qualifies leads and nurtures them around the clock, this page proves that when you truly understand someone’s pain and offer them genuine hope backed by medical credibility, they’ll take even the scariest leap toward transformation.

Apply for your FREE 30-minute strategy call and see how we’ll build a system that fuels your growth.
Click to Apply
Only 4 new clients accepted monthly to maintain quality.
we do guarantees

The Fuel Results 100%
Satisfaction Guarantee

We’re not just confident—we’re accountable. If we don’t deliver the qualified leads we promised, we’ll keep working for free until we do. Period.
A person holds a smartphone displaying a website about supporting mental wellness in Park City, with one finger pointing to a blue "See Who We Are" button on the screen.
A simple, solid red heart shape on a light gray background.
Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
An orange icon of a rolled-up scroll with two white horizontal lines representing text, set against a light background.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
A solid orange, starburst-shaped badge or seal with eight rounded points on a light gray background.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
An orange icon of two hands shaking, symbolizing a handshake or agreement, on a light background.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Smiling man wearing a dark cap with "nice Tryk" written on it and a gray collared shirt, standing against a plain light background.

“Best investment hands down! We have seen a huge increase in leads since working with them. I would certainly recommend”

Luke Tylee, Owner, NiceTintz

“Fuel Results has truly impressed me with their phenomenal web design and development skills. Their commitment to detail, innovation, and understanding of my business’s needs resulted in a stunning, user-friendly website that has already started driving in substantial traffic.”

Bradley Moore, Owner
A man in a white lab coat smiles at the camera. Another person in a white coat and dress shirt with a striped tie stands partially visible behind him. The background is plain.

“In just 6.5 months, Facebook Ads transformed our patient acquisition. We went from sporadic inquiries to nearly one qualified lead per day. At $22.93 per lead for procedures worth $15,000-$25,000, our ROI is extraordinary. The consistency and volume have allowed us to expand our surgical schedule and help more patients transform their lives.”

Josh Hammons, Nurse Practicioner, Southern Surgery Bariatrics
Let’s build a lead machine that never clocks out
No contracts. No confusion. Just high-converting funnels, local traffic, and qualified leads—delivered fast by a team that actually gives a damn.
APPLY FOR YOUR FREE STRATEGY SESSION
Only 4 new clients accepted monthly to maintain quality.
White logo on a light background showing a stylized fuel nozzle to the left of the words "FuelResults" in a modern font.
Predictable leads. Zero guesswork.
Follow our social channels
A white lowercase "f" in the center of a solid white circle, set against a light gray background. The image is very blurred, making details hard to distinguish.A blurred, grayscale image of the YouTube play button logo centered on a white background.
Contact Information
Phone:
601-436-4112
Email:
contact@fuelresults.com
Location:
Purvis, MS
Work Hours:
Mon - Fri: 8am - 5pm CDT
The Meta Business Partner logo features the blue Meta symbol on the left, followed by the word "Meta" in black, with "Business Partner" written below in smaller black text.Google Partner badge with the Google logo in color and the word "Partner" in gray text, shown on a white background with a vertical blue bar on the left.
Green shopping bag icon with a white "S" next to the words "shopify partners" in light gray text on a white background.
A rectangular badge with the Klaviyo logo and the word "Partner" below it, set against a light background with a red vertical stripe on the left.
Copyright © 2026. FuelResults
driven by Major League Marketers, LLC.
The image displays the text “FuelResults®” in bold, black letters with a registered trademark symbol following the word. The background is light gray.