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Website Design & Development

Neighborhood Hero vs. Corporate Giant: A Website Built for the Local Win

Modern website redesign with conversion-focused UX and local SEO strategy for Tipton County’s family-owned HVAC company.

We rebuilt the complete digital presence for Knight Heat & Air, a locally-owned HVAC company serving Tipton County, Tennessee since 2013. Their outdated website wasn’t ranking in search results and didn’t position them effectively against large corporate competitors in the market. We created a modern, mobile-responsive site that balances their knight-themed branding with clean, professional design. The new site features dedicated service pages optimized for local search, strategic trust indicators throughout, seamless Podium CRM integration for lead capture, and conversion-focused layouts that guide visitors toward action. Through targeted keyword research and SEO-friendly copywriting, we positioned Knight Heat & Air as the trustworthy, local alternative to big-box HVAC companies—a family-operated business that puts honesty and customer care above corporate quotas.

Elements

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Trust Building Design
Strategic Location Pages
Trust Building Design
Strategic Location Pages
Promotional flyer for Knight Heat & Air duct cleaning services in Tipton County, featuring a worker cleaning an air duct, service benefits, company contact number, and a yellow button to schedule an appointment.

The Challenge

Competing with national HVAC franchises while establishing local credibility and search visibility for a family-owned business.
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Their old site wasn’t optimized for search engines, making it nearly impossible for Tipton County residents to find them when searching for HVAC services

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

The site didn’t showcase their 200+ five-star reviews, local roots, or unique guarantees that differentiate them from larger competitors

A red circle with a white "X" in the center, commonly used to indicate an error, cancellation, or something incorrect.

Their knight-themed branding needed to feel professional and trustworthy while maintaining the character that makes them memorable in the market.

The Solution

Strategic local SEO, trust-building design elements, and conversion optimization that positions them as Tipton County's go-to HVAC company.
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Created individual pages for heating, cooling, maintenance, and air quality services with keyword-optimized copy targeting “HVAC near me” and Tipton County-specific searches

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Prominently featured 200+ five-star Google reviews, 1-year repair warranty, local ownership messaging, and brand partnerships to build immediate credibility against corporate competitors

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Updated their knight theme with professional styling, mobile-responsive layouts, and clean visual hierarchy that communicates quality and trustworthiness at first glance

An outdoor air conditioning unit sits beside a brick wall on grass. Next to it, text highlights reasons to replace outdated ACs and lists benefits offered, including high-efficiency systems, professional installation, and expert guidance.

The Bottom Line

By creating dedicated service pages optimized for local search intent, positioning their family-owned story and customer reviews as competitive advantages, and building a conversion-friendly experience with strategic CTAs and CRM integration, we didn’t just redesign a website—we built a digital presence that lets a small HVAC company compete with and win against corporate giants. The result is a modern, mobile-responsive site that ranks for local searches, converts visitors into customers, and proves that when it comes to home comfort, Tipton County residents trust their neighbors over national chains.

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Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
Zero Risk
You only pay when we perform. If we don’t deliver results, we don’t bill.
Results or We Work for Free
No vague metrics—we’re talking real leads, booked calls, and measurable revenue.
No Lock-In Contracts
Stay because it’s working, not because you're stuck.
Complete Transparency
You’ll always know what we’re doing, why we’re doing it, and how it’s performing.
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Luke Tylee, Owner, NiceTintz

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Bradley Moore, Owner
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Josh Hammons, Nurse Practicioner, Southern Surgery Bariatrics
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Only 4 new clients accepted monthly to maintain quality.
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Contact Information
Phone:
601-436-4112
Email:
contact@fuelresults.com
Location:
Purvis, MS
Work Hours:
Mon - Fri: 8am - 5pm CDT
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